Twenty Years of Writing Down What Google Did This Time.
What we learn doing SEO for real clients. 1,311 posts since 2007.
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20 Years of Watching Google Analytics Load (Happy Birthday Local SEO Guide!)
Twenty years after signing his first SEO client, Andrew Shotland looks back at the people, clients, and oddball moments that built Local SEO Guide.
Read the postEverything I Know About Apple Maps Ads So Far
Apple launched Apple Maps Ads on 8/25/26. Despite how much that sucks, we digital marketers like nothing more than a new service we can figure out and take advantage of before the rest of the…
Read the postI Wasted $605.20 On Yelp Ads So You Don't Have To
Over the past 20 years I have been contacted by Yelp numerous times to buy an ad - given my experience I was always highly skeptical that Yelp could drive meaningful local leads. It doesn't have…
Read the postYext Research Shares a Few Billion Data Points With SEOs
The idea behind Yext Research, of which I am an unpaid advisor/board member or something fancy like that, is to take the massive amount of local search data Yext has at its disposal, give it to…
Read the postHow to Get Local Businesses to Rank Well in AI Search Results - According to AI
I put the query "How to get local businesses to rank well in ai search results" into four AI models - Google AI Mode, ChatGPT-5 Thinking, Claude Opus 4.1, & MS CoPilot Deeper Thinking - then…
Read the postWhitespark's Local Ranking Grids Are The Best Looking Map Rank Trackers On The Market
Darren Shaw & the wizards at Whitespark just launched their version of Local Ranking Grids. I am pretty sure they have been working on this at least since January, and in true Whitespark fashion,…
Read the postWhat To Do If Your GBP Disappears From Your Account
A Google Business Profile (GBP) can disappear from an agency dashboard (like GBP Manager accounts) for several reasons; none of them fun ones. We have had this happen more times than we care to…
Read the postLSG Interviewed in Forbes On How SMBs Are Affected By AI Search
I was interviewed by Brandon Kochkodin of Forbes for How Small Business Can Survive Google’s AI Overview. The whole article is worth a read, but this section nails a hard truth about being an SEO…
Read the postHow Local Citations Impact Local SEO and Map Rankings
Local citations are frequently mentioned as a key Local SEO ranking factor, but understanding their real impact on your business's online visibility requires examining how these business mentions…
Read the postHow Reviews Influence AI Overviews and Local Rankings
I really wanted to title this article "How To Choose To Use Reviews For AI Overviews News," but was concerned Dr. Seuss might sue me. I've often wondered if online reviews can impact AI search…
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