Local Online Advertising for Dummies

Court Cunningham, CEO of Yodle, recently published “Local Online Advertising for Dummies”, a book to help SMBs “plan and launch an effective local online advertising campaign”, “set up a Web site that draws local traffic” & “maximize your presence on top search engines”.

I haven’t read the book yet, and I am sure it has plenty of good info in it, but I was just looking at the this 343-pager staring at me on my desk and my first thought was “Step 1: hire someone else to do it” 🙂