Court Cunningham, CEO of Yodle, recently published “Local Online Advertising for Dummies”, a book to help SMBs “plan and launch an effective local online advertising campaign”, “set up a Web site that draws local traffic” & “maximize your presence on top search engines”.

I haven’t read the book yet, and I am sure it has plenty of good info in it, but I was just looking at the this 343-pager staring at me on my desk and my first thought was “Step 1: hire someone else to do it” 🙂

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13 Response Comments

  • Will Scott  April 19, 2010 at 6:33 pm

    Is it available for Kindle? I might read it on my iPhone.

    I have a few recommendations who the reader might call for help 😀


  • Pete  April 20, 2010 at 6:01 am

    Why do people still write BOOKS like this? I know it certainly establishes the author as an expert in the niche, but it will be out of date in a few weeks with the ever-changing online advertising world. I only hope the author of “Local Online Advertising for Dummies”, has established a Membership Website to keep his readers up to speed.

    343 pages! The average business owner is going to choke on that lot, but the content looks fine for those of us who live in this niche, so I hope it’s really good or we will all be disappointed.

    Thanks for letting us know about it!

  • Philip  April 20, 2010 at 8:24 am

    Fellers, wake up, 343 is NOT a lot of pages for a book on an SEO or marketing subject. It is not a lot of pages for any book. It’s just not very many pages if you know how to read. Do you expect the “average business owner” to be a lowbrow illiterate? People “still write books like this” because it’s valuable to have a complete snapshot of current relevant information all in one place. Why do people bother to publish newspapers, they become obsolete so fast… duh. “Hire someone else to do it” sounds right! Hire me! I know how to read. 🙂 Pardon me for venting, I couldn’t resist. Why do people expect SEO and SEM to be primitive activities that require no intellectual effort and no research?

  • Pete  April 20, 2010 at 8:46 am

    It’s good to vent, except where it’s a volcano grounding air traffic here in UK! My experience with most SME business owners is not that they are thick, but they are juggling so many plates just to keep their business going, that they don’t have the time or inclination to take on a huge book. I’m sure it will sell well as it’s in the Dummies series.
    P.S. What’s a newspaper?

  • Andrew Shotland  April 20, 2010 at 8:48 am

    Agreed Pete. Hey Phillip, lighten up Francis.

  • Philip  April 20, 2010 at 9:15 am

    Hah, well, I take your points, Pete, but they simply argue that the life of the average business owner is tough, not that such books are useless. 🙂 Andrew, I’m as light as a feather (and as enlightening as lightning). I like your blog. Didn’t mean to sound unfriendly. I was just gazing over my shelves filled with SEO and SEM literature. I recommend The Art of SEO (Eric Enge, Stephan Spences, Rand Fishkin, Jessie Stricchiola, published by O’Rielly, 2010). 574 pages but worth it!

  • Andrew Shotland  April 20, 2010 at 9:32 am

    No worries Philip. I am sure the book has some useful stuff in it. But if most people read books and did things themselves where would all of us useless SEO consultants be?

  • David Rodecker  April 21, 2010 at 8:44 am

    I like your cliff notes version “Step 1: hire someone else to do it”.

  • Gib Olander  April 21, 2010 at 1:22 pm

    Did you know that you and this site are referenced in that very book, look @ you big shooter! Check out page 162 – you my friend now have a lasting legacy…. However, I know there is a Dummies joke to be found somewhere in this. I think the book has some great information it’s a nice resource.

  • Andrew Shotland  April 21, 2010 at 1:30 pm

    This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.

  • Andrew Shotland  April 21, 2010 at 2:02 pm

    Now if we you guys would only make Pizza in a Cup a major IYP heading we’d be golden

  • Online advertising  April 24, 2010 at 12:23 am

    Nice info! I just checked out that site and it seems pretty cool. Also if any wants to expand their business locally you can always use offline marketing and use some traditional marketing methods.Despite the fact the offline marketing is becoming old and internet marketing is better, offline marketing can still produce great results.