Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps.  Today we received the following email: “Thank you for your recent inquiry […]

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Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here.  The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own […]

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This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To:           Local Directories From:      Google Re:           Local Search Rankings Hey guys… You may have noticed that over the past year, a lot […]

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According to some data I uncovered it appears that Apple Maps Trusts Yelp More Than Business Listing Aggregators: Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency to help Google understand and rank (or not rank) your business, Apple Maps has its own flavor of NAP inconsistencies gumming up the […]

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Yelp Infographic 1

  Taylor Hatmaker on Yelp’s Q4 loss of $5.3 million: Yelp should own local. But it doesn’t. The company, founded in the mobile dark age of 2004, is being assaulted on some major fronts. There’s Foursquare of course, but the biggest threat is Facebook’s renewed interest in local, which the company will be building out […]

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From the get-go, Yelp has always been a spammer’s paradise.  Within a day or two of Yelp launching member profile photos, Jeremy Stoppleman emailed me asking me to stop spamming Yelp simply because I used another member’s photo for my own to test out the functionality. I take great pride in having beem Yelp Spammer […]

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I thought it would be interesting to review the Quantcast data for the local-oriented sites in Quantcast’s Top 100 to see if anything has changed (of course take this data with a grain of salt) since the Google Farmer Update: Update: Some readers pointed out the non-Quantified sites I used were not showing the right […]

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We’re back at C3 and starting out with “A Conversation With the Networks”: Doug Kilponen, SVP Biz Dev, Merchant Circle John Kim, VP, Products, Pelago Sumir Meghani, Director BD, Groupon Jed Nachman, VP Sales, Yelp Kim – If you can create content and connect with other people, it’s social media Meghani – Groupon has two […]

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BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where to eat, shop, etc.

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Just checked out the new Google Places Iphone App – “now with Hotpot!”.  It’s a nice enough local reviews service The UI is simple and looks good. Besides being able to review a business, which is nothing new these days, perhaps the biggest thing the app has going for it is the aggregation of all […]

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Update: Matt Mcgee informs me that this is way old news.  Still interesting though. First CityGrid and now Yahoo!?  What’s Yelp up to? A reader from a daily deals site just asked me why Yelp was linking to Yahoo on the bottom right of this URL with the words “New York Burgers” in the anchor […]

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Just spotted in the wild: (hat tip to Vik at Chitika) Tweet

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I was telling Greg Sterling about how the new meat market in Pleasanton is killing it on their Facebook Page, which was created by a customer, and on Yelp despite the fact that they don’t have a Google Place Page and the business itself isn’t even participating in any of this. From Greg’s The Curious […]

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Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users […]

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In general you should know who your competition is in the SERPs, but Google just made it easier (unless I have totally missed this feature for months which is possible). I just noticed a “Pages similar to ” widget at the bottom of the results. Here’s what I got when I queried “localseoguide” It appears […]

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image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google.  At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic:  ”this is an […]

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As some of you may already know this morning I was under the influence of Nitrous Oxide in a dentist chair. Before I headed off to oblivion I got into a discussion about local Web marketing with my dentist and his assistant.  His assistant relayed the following story about a doctor she knows in San […]

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I haven’t seen them live on Yelp yet because years ago Jeremy Stoppleman banned my email address, but that’s another story. The big question – are Facebook’s Like buttons complementary to reviews or do they cannibalize them?

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National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword […]

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There has been a lot of digital ink spilled over Twitter’s local search implications.  Over the past few months several Twitter services have launched with a local angle.  I thought it would be interesting to get them all in one place and provide some details: Launched by the Praized Media guys, TwitArea is an add-on […]

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This just in;  Yelp has removed the internal nofollow tags from their site.  If you had read my posts, Yelp SEO Analysis Part I and Yelp SEO Analysis Part II, you might recall that internal nofollows were a big part of their SEO strategy, most likely encouraged by SEOMoz, their SEO consultants, who were big […]

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according to TechCrunch.  The update now allows for writing reviews from the Iphone so get ready for a lot of “I am writing this while drunk!” type stuff.  I use the current Yelp App once in a while but I find that it becomes frustrating pretty quickly once you try to use the map to […]

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Recently we hired a great bay area child photographer to do some shots of our children.  While I loved the photos, I was even more impressed with the follow up email I just received from the photographer.  Check out this excerpt: I was wondering if you would be able to write some reviews for me […]

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When I started at InsiderPages, Yelp didn’t exist, but there was this service called AngiesList that we were obsessed with. AngiesList was a pioneer in figuring out how to get contractor reviews and ratings out of people. Back in the day, InsiderPages made a splash by giving out $5 Starbucks cards for five business reviews.  […]

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I downloaded Yellowpages.com’s iPhone App this weekend and was psyched to give it a test run after hearing Frank Jules speak about it at Kelsey DMS last week.  The executive summary: not bad but needs work. It does its main function of allowing you to search for businesses fine.  And this may almost be enough […]

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Some notes from Peter Krasilovsky’s interview with Sonia McFarland, head of business development of Yelp.  Not much new here but a couple of interesting data points. – Yelp’s demo is older than you think – In order to be an advertiser on the site you need to “qualify” by having a minimum number of reviews […]

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The AimClear blog has a great overview of the top location-based iphone apps.

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My bud Ahmed has put together a list of the top IYPs in the US based on reach derived from Google’s stats.  Nothing too surprising except that Citysearch is #1.  I also think there are a number of sites missing from the list – 50states for example.  But still good info for all you local […]

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Google Maps Reviews

Miriam Ellis just put together a fantastic post on all of the sites that Google Maps is using as sources for review information for the hospitality industry. Here’s the list: 10best.com Aol.com ChefMoz.org Citysearch.com Dine.com DiningGuide.com Dinnerbroker.com Frommers.com Gayot.com Giatamedia.com Greenopia.com Insiderpages.com Menupages.com Mytravelguide.com Priceline.com RestaurantRow.com Travelocity.com Travelpost.com Tripadvisor.com Virtualtourist.com Yahoo.com Yelp.com Zagat.com I recommend […]

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