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Entries Tagged as 'Yelp'

Who Owns Customer Reviews of Your Business?

April 10th, 2014 · No Comments

Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here.  The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own [...]

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Tags: Google · Online Reviews · Yelp

2014 Local Directory SEO Content Strategy

April 3rd, 2014 · 4 Comments

yelp-SERP-clustering-600x652

This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To:           Local Directories From:      Google Re:           Local Search Rankings Hey guys… You may have noticed that over the past year, a lot [...]

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Tags: AngiesList · Foursquare · Google · Linkbuilding · Local Search · Merchant Circle · Yellow Pages · Yelp

Apple Maps May Trust Yelp Data More Than Others…

January 29th, 2014 · No Comments

According to some data I uncovered it appears that Apple Maps Trusts Yelp More Than Business Listing Aggregators: Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency to help Google understand and rank (or not rank) your business, Apple Maps has its own flavor of NAP inconsistencies gumming up the [...]

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Tags: Apple Maps · Yelp

Yelp’s Biggest Threat

February 7th, 2013 · 16 Comments

Yelp Infographic 1

  Taylor Hatmaker on Yelp’s Q4 loss of $5.3 million: Yelp should own local. But it doesn’t. The company, founded in the mobile dark age of 2004, is being assaulted on some major fronts. There’s Foursquare of course, but the biggest threat is Facebook’s renewed interest in local, which the company will be building out [...]

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Tags: Yelp

How To Spam Yelp

July 9th, 2012 · 8 Comments

From the get-go, Yelp has always been a spammer’s paradise.  Within a day or two of Yelp launching member profile photos, Jeremy Stoppleman emailed me asking me to stop spamming Yelp simply because I used another member’s photo for my own to test out the functionality. I take great pride in having beem Yelp Spammer [...]

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Tags: Yelp

How Did The Top Local Sites Do In Google’s Farmer Update?

March 2nd, 2011 · 14 Comments

I thought it would be interesting to review the Quantcast data for the local-oriented sites in Quantcast’s Top 100 to see if anything has changed (of course take this data with a grain of salt) since the Google Farmer Update: Update: Some readers pointed out the non-Quantified sites I used were not showing the right [...]

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Tags: Google · Yellowpages.com · Yelp

#c32011: Yelp, Groupon, Merchant Circle & Pelago

February 3rd, 2011 · No Comments

We’re back at C3 and starting out with “A Conversation With the Networks”: Doug Kilponen, SVP Biz Dev, Merchant Circle John Kim, VP, Products, Pelago Sumir Meghani, Director BD, Groupon Jed Nachman, VP Sales, Yelp Kim – If you can create content and connect with other people, it’s social media Meghani – Groupon has two [...]

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Tags: Groupon · Merchant Circle · Social Media Optimization · Yelp

Do Yelp Stickers On Your Window Bring In Customers?

January 26th, 2011 · 2 Comments

BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where to eat, shop, etc.

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Tags: Online Reviews · Small Business Marketing · Social Media Optimization · Yelp

Google Places Iphone App – Nice But No Foursquare, Yelp, etc…Yet

January 12th, 2011 · 10 Comments

Just checked out the new Google Places Iphone App – “now with Hotpot!”.  It’s a nice enough local reviews service The UI is simple and looks good. Besides being able to review a business, which is nothing new these days, perhaps the biggest thing the app has going for it is the aggregation of all [...]

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Tags: Foursquare · Google Maps · Google Place Pages · Google Place Search · iPhone Local · Yelp

Why Are Yelp! & Yahoo! Still Spamming Google!?

January 4th, 2011 · 5 Comments

Update: Matt Mcgee informs me that this is way old news.  Still interesting though. First CityGrid and now Yahoo!?  What’s Yelp up to? A reader from a daily deals site just asked me why Yelp was linking to Yahoo on the bottom right of this URL with the words “New York Burgers” in the anchor [...]

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Tags: Google · Linkbuilding · Local Search · Yahoo Local · Yelp