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Entries Tagged as 'Yelp'

Apple Maps “Announces” New U.S. Business Listings Data Providers

November 19th, 2014 · No Comments

Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps.  Today we received the following email: “Thank you for your recent inquiry [...]

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Tags: Apple Maps · Yelp · Yext.com · Yodle

Who Owns Customer Reviews of Your Business?

April 10th, 2014 · No Comments

Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here.  The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own [...]

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Tags: Google · Online Reviews · Yelp

2014 Local Directory SEO Content Strategy

April 3rd, 2014 · 4 Comments

yelp-SERP-clustering-600x652

This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To:           Local Directories From:      Google Re:           Local Search Rankings Hey guys… You may have noticed that over the past year, a lot [...]

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Tags: AngiesList · Foursquare · Google · Linkbuilding · Local Search · Merchant Circle · Yellow Pages · Yelp

Apple Maps May Trust Yelp Data More Than Others…

January 29th, 2014 · No Comments

According to some data I uncovered it appears that Apple Maps Trusts Yelp More Than Business Listing Aggregators: Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency to help Google understand and rank (or not rank) your business, Apple Maps has its own flavor of NAP inconsistencies gumming up the [...]

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Tags: Apple Maps · Yelp

Yelp’s Biggest Threat

February 7th, 2013 · 16 Comments

Yelp Infographic 1

  Taylor Hatmaker on Yelp’s Q4 loss of $5.3 million: Yelp should own local. But it doesn’t. The company, founded in the mobile dark age of 2004, is being assaulted on some major fronts. There’s Foursquare of course, but the biggest threat is Facebook’s renewed interest in local, which the company will be building out [...]

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Tags: Yelp