LOC@L SEO GUIDE

Keith Brown, Search Analyst for Supermedia (aka Superpages’ parent co) just stopped by and left the following comment on my post about Superpages SEO and its use of nofollow tags on links to advertiser websites: I just wanted to stop by and give you a quick update on things here at Superpages.com regarding seo love. As of [...]

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This cheeky post – SuperPages New Profile Pages Not Doing Advertisers Any SEO Favors – caught the attention of James Johnson, Group Manager of Skunk Works (great title btw) over at Supermedia. James took my concerns back to his company and it looks like they are going to remove the nofollow tags only for links [...]

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Mr. Greg Sterling has informed us that SuperPages has updated the design of their advertiser profile pages with “enhanced content and a cleaner look”. Unfortunately for their advertisers’ SEO efforts they still haven’t taken the NoFollow tags off the links to advertisers’ websites.

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Supermedia just announced that they will be licensing their Superguarantee shield logo to advertisers.  From the press release: SuperMedia LLC recently launched ShieldPower, a new licensing program for SuperGuarantee businesses, making it even easier for consumers to spot the ‘Good Guys.’ Qualified businesses can now leverage the power of the SuperGuarantee Shield and use it on [...]

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National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword [...]

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Just sat through the Jeff Berman of MySpace’s keynote at the Kelsey Group’s Marketplaces 2009 conference.  There was a lot of talk about personalization and how huge the audience is, but I only heard lip service paid to local.  Berman gave an example of how a roofer got a $30K deal via a $100 self-serve [...]

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Just heard that their current market cap is about $20 million.  Thinking everyone here at the Kelsey ILM Conference could chip in a few bucks and we could buy it.  Ping me if you’re in.

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Apparently airport security does not buy into the branding potential of toy guns as booth giveaways…Perhaps you can suggest a good attorney as it looks like I may be blogging from Gitmo for the foreseeable future…

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I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches. Good quote: “None of the companies in this room have a dominant share [...]

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There’s a minor commotion going on in the comments section of my popular post on how to update your yellow pages listings for free.   One of my readers has been talking to Localeze about their service to bulk update businesses with thousands of locations across a large number of local search sites, and wondering [...]

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