For years, there has been a relatively deafening klaxon in SEO: MOBILE SEARCH IS THE FUTURE This is not hyperbole. Here are some choice examples. First up, the top of this mobile SEO guide: And here is just one of the myriad of examples of it showing up on industry news sites like Search Engine […]
Funny Kill It With Fire GIF from Funny GIFs Most SEOs I know hate sites with separate mobile URLs. They served their purpose back in the early days of mobile browsers, but over time the maintenance overhead combined with the SEO uncertainty brought on by having two different sets of near duplicate URLs has caused […]
Then come check out my session at SMX East 😉 On Tuesday, I’m going to go over what the data truly says about ranking in local pack results. Do you need to focus on link building? Is there even such a thing as a “#1” ranking factor? What value do traditional local signals, like citations, […]
I just downloaded GBoard, the new Google iOS app that replaces the standard iOS keyboard with a keyboard that allows you to search Google from the board itself – and the results show up as cards at the bottom of the browser. Check it out: Gboard appears when you start to search in an iOS […]
MobileGeddon: The MobileTastrophy is upon us and so far nothing has really happened. This is good news since I’m not quite sure Google understands what mobile friendly actually means. Remember this is an algo update that is supposed to run at the page, not site level. Here is an example of a page that I […]
Update 4/11/15: According to a little birdie who spoke with Gary Iyles at the BrightonSEO conference, Gary “guaranteed” pack rankings won’t be affected. Guess we shall see… Google’s pending Mobile-Friendly algo update has become the Apple Watch of SEO – I can’t look at my Twitter feed without a blur of “How to get ready for […]
Cori Shirk just shared a new Google mobile-local universal one box: This appears to be a test bucket as after several minutes of trying I am unable to trigger a similar looking result. For a quick comparison this is what the current mobile one boxes look like: The new design is much cleaner then the […]
Today Waze introduced the ability to add “Places” to their mobile application. For any of you who aren’t familiar, Waze is a mobile traffic/mapping application that was acquired by Google in the not-too-distant past. Google-owned local applications are always on my radar, so here is a quick walk-through on how to list a business on Waze […]
The subhead of the session is “Right Time, Right Place, Right Ad” Greg Sterling moderating Eli Portnoy: CEO, ThinkNear Anne Bezancon: President, Placecast David Staas: CEO, JiWire Staas: Jiwire rolling out free wifi in exchange for engaging with the brand’s advertising. Launching with British Airways, Comcast & Hyatt. Oh joy. Portnoy: Finds stuff around you […]
Pretty innovative use of QR codes by Tesco HomePlus in South Korea’s subways: This is the kind of thing that makes me think brick and mortar retail is doomed in the long run. Thanks To Don Campbell for pointing this one out.
Just got my hands on a 50% discount code for the AppNation Enterprise conference on January 12th in San Francisco. The code is ENTERPRISE50. AppNation is a great new conference series put on by Drew Ianni Register here.
I am going to be at Borrell’s Local Mobile Advertising Conference in Chicago next week. I’ll be moderating the “Mobile by the Numbers” panel. If you’re going to be there let me know and want to connect let me know.
I got a few emails about the Google Analytics part of this post on Mobile SEO that I thought it might be useful to break it out as a separate post. So here you go: If you are a Google Analytics user I recommend setting up an Advanced Segment that filters reports by visitors who […]
I just put this post up on SearchEngineLand, but I liked it so much I decided to republish it here: Does Your Local Mobile Search Strategy Suck? If you are a small or local business, I bet it does. If you are a big business I bet it does too, but let’s stick with the […]
Google announced a number of upgrades to its voice search application today. One of them looks like it could be particularly troublesome to local search directory players. From TechCrunch: Another feature is the ability to call any business in Google Search. This does not have to be a company in your local contacts app — […]
Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories. Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users […]
Some of the more interesting data that Mehdi mentioned: When looking for a lake tahoe house rental, in a four hour session, the searcher repeats some queries as much as 6 times Mobile search behavior gets users to intent much faster than traditional search 40% of purchases happen two weeks or later after product search […]
Of course I haven’t figured out what this post is about yet. I just couldn’t resist the title, or Paris. While I am pondering this one please check out my Location Wars post on Search Engine Land
Mike Boland of BIA Kelsey is overseeing the mobile local search panel. Danny Francis of Cellcity walks through an implementation of GoOrlando which appears to be a simple IYP put on an iPhone. Per Danny’s comment below this was just a demo app to show what a basic local mobile search app could be. I […]
Geodelic, a local mobile search start-up, just went public with its funding and some screenshots. I had the opportunity to get a demo from Geodelic CEO Rahul Sonnad about a month ago and I really liked what I saw. While there is nothing really new about the basic idea behind Geodelic – find something local […]
according to TechCrunch. The update now allows for writing reviews from the Iphone so get ready for a lot of “I am writing this while drunk!” type stuff. I use the current Yelp App once in a while but I find that it becomes frustrating pretty quickly once you try to use the map to […]
I always thought that Google Sitelinks were sort of useless, but now I get it. If the iPhone is how we are going to experience mobile search for the near future, Google Sitelinks can be really helpful. For example, today I was looking for a phone number of a company I was going to see […]
I downloaded Yellowpages.com’s iPhone App this weekend and was psyched to give it a test run after hearing Frank Jules speak about it at Kelsey DMS last week. The executive summary: not bad but needs work. It does its main function of allowing you to search for businesses fine. And this may almost be enough […]
I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches. Good quote: “None of the companies in this room have a dominant share […]
I have been using an iPhone for the past two weeks and it’s pretty clear to me that the only thing that is going to stop me from using it more and more to find things is a fatal car crash. That’s why my loved ones and I are glad to hear about a number […]
The AimClear blog has a great overview of the top location-based iphone apps.
It’s a good time to get into mobile search marketing because it’s early, prices and competition low. If your site has a store finder you should probably be doing mobile. Find out more at Outrider.
Well, I certainly hope that with all of this conference going on that mobile search will become a reality sooner or later. Maybe ’08 or ’09. Check him out at Discoverourtown.
I am really excited about the advent of smartphones like the iPhone and Android. The blurring of the phone and the desktop is going to make mobile shopping really work. High gas prices will make people want to do more research before they get in the car. (Today they announced a local search app for […]
I was working at Overture as a Product Manager and built one of the first mobile search platforms in Japan. My biggest surprise here is that the size of the mobile marketing market in the U.S. is much smaller than it is in Japan. M-commerce in Japan is about $1B and it encompasses a broad […]