LOC@L SEO GUIDE

I couldn’t resist. Update: As of 2/10/12 this video has been seen over 170,000 times.  Achtung Baby!

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It’s pretty clear that Google Search Plus Your World – Boy that sounds like something out of a sci-fi novel where some machine has taken over and is breeding humans for advertisers (never happen right?) – could radically alter the SERPs for queries that match up with content with strong social signals in your network [...]

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So far I am not a fan. When I am looking for info on Bronycon, I don’t need to see the Bronycon info that I shared, or that my friends have shared, as the default result. Would be much better as an option to filter the results. And who came up with that mouthful of [...]

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The NY Times reports on the epidemic of open businesses that are reported as “closed” in Google Places and name checks Linda Buquet and Mike Blumenthal, who successfully changed the Googleplex’s Place Page status to “closed” a few weeks ago (SEO Badass award goes to you Mike). Howard Lerman, CEO of Yext, sees an opportunity [...]

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With Google rolling out it’s “new and improved” expanded sitelinks for “brands”, the SEO game just got a bit trickier, particularly for local queries. Here’s what you get when searching for some pig feet + foie gras heaven at Au Pied De Cochon: Some observations: If you rely on queries for business names to generate [...]

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Looks like Google is now allowing users to remove keywords from Google Instant previews.  Should help them improve relevance and provide yet more fuzziness about what the average searcher is seeing in the list.  Another fine SEO challenge. Anyone else seeing this?

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Frank Reed of Marketing Pilgrim put out a challenge to all SEOs to chime in a SEO problem ShopCity was having with Google.  A number of SEOs started picking apart ShopCity’s SEO program, or lack thereof, and ShopCity’s own Colin Pape joined in the fray.  Even a Googler, John Mueller, added his 2 cents. For [...]

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Justin Sanger, CEO of JoinHere, an interesting new SMB “Social Engagement Platform”,  puts it thus: “A G+ and G Places integration will create the most powerful discovery, publishing, and social suite the marketplace has seen to date. The G maps algo will undergo more change as content contribution, followers, and +1s begin to affect discovery – [...]

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Nyagoslav Zhekov has been adding some thoughtful comments to the blog as of late and I thought this post on his take on the Local Search Ranking Factors was worth a read.

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Had an interesting discussion last week with the CEO of a startup that was getting a lot of traffic from Google. His board had been encouraging him to invest in scaling up the business faster. His strategy had been to pursue slower growth so that he always had enough cash in the bank in case [...]

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