It’s really important to update your <title> tags when re-launching or re-branding a site It helps create a better search experience, and decreases confusion related to your branding. For example, oDesk recently rebranded and relaunched their site as UpWork: Their <title> tags are properly updated and there is no disconnect when you do a branded […]
Entries Tagged as 'Google'
May 29th, 2015 · Comments Off on Welcome to Google Webmasters Search Console Tools Central!
May 27th, 2015 · 5 Comments
UPDATE June 1, 2015: FALSE ALARM! May 23rd is a day that shall live in Local SEO infamy… (Click to enlarge) Seeing this across several U.S.-based local directory sites. Not across the board, but more than a few. See Did Local Directories Get Hit By Google’s Doorway Page Algo? to see how directory rankings may […]
May 15th, 2015 · 21 Comments
If SEMRush data is directionally correct, this may be a reason why Yelp is looking to sell. Should rebrand as Yikes! pic.twitter.com/UqplA4ZLSq — Andrew Shotland (@localseoguide) May 11, 2015 Perhaps SEMRush is still updating but if its organic search traffic graphs are even close to accurate it looks like May is the month that Google […]
April 23rd, 2015 · 1 Comment
MobileGeddon: The MobileTastrophy is upon us and so far nothing has really happened. This is good news since I’m not quite sure Google understands what mobile friendly actually means. Remember this is an algo update that is supposed to run at the page, not site level. Here is an example of a page that I […]
April 10th, 2015 · 4 Comments
Update 4/11/15: According to a little birdie who spoke with Gary Iyles at the BrightonSEO conference, Gary “guaranteed” pack rankings won’t be affected. Guess we shall see… Google’s pending Mobile-Friendly algo update has become the Apple Watch of SEO – I can’t look at my Twitter feed without a blur of “How to get ready for […]