Awesome discussion on Aaron Wall’s post, Yes, Negative SEO Techniques Do Work on Google, between Aaron, Danny Sullivan and a bunch of experienced SEOs who are not crazy about the collateral damage of the Penguin Update. The parts about small businesses and SEO ring particularly true, from both sides of the debate: AndrewL: there’s never any mention […]
So Google Webmaster Tools is telling me that my site has an average rank of 230 for “local seo” in Google Image Search and generated 70 impressions over the past month: So who are these people doing image searches for “local SEO”? And why is it that I rank only 230?! Let’s change that shall […]
In January, I posted about the power of Startup SEO. What I neglected to follow-up on was the fact that after fixing this particular start-up’s optimization issues and seeing huge organic traffic growth, two weeks later Google decided to take their traffic down to almost zero. I came up with a number of potential fixes […]
Google’s Penguin Update was supposed to help get rid of SPAM from the search results. I think it may have had the opposite effect. This morning I posted Think a Bunch of SEO Spammers Just Got Destroyed but when I search for that phrase in Google check out the results on page one from a few […]
Danny Sullivan just announced that Google has officially named its recent webspam update “The Penguin Update”. Danny provides some background on how Google names updates like “Panda” and some of the commenters speculate on how Google came up with “Penguin”. My $0.02: Googlers are geeks. Geeks like comic books. From the Wikipedia entry for Penguin […]
Google’s recent “over optimization” update aka The Penguin Update combined with Panda 3.5 has been interesting to watch unfold. My site’s organic traffic grew 20% over the past few days and while I’d like to think it’s because I am doing SEO right, the data suggests it’s more likely that other sites were doing it, if […]
Gee thanks Overture Google. That Comparison Ad is very helpful and I didn’t need for my organic results to show up above the fold anyhow.
As noted yesterday, Google Webmaster Tools has started reporting on URLs that get large changes in search engine traffic with the following item in the Messages section: I dubbed it the GWT Cheerleader because it seemed so darn peppy. The message tells you that the traffic to the URL has either increased or decreased significantly […]
First time I have ever seen this message in Google Webmaster Tools. It reads: “Search results clicks for [URL] have increased significantly. Yay!” #yay
And while I’m on the subject, Stever has a great post up on some tips for Encouraging Google +1 Votes for Local Business Websites. Key point for unsuspecting SMBs to take note of: “Forget the new schemes popping up to buy hundreds of plus 1 votes. Those will be meaningless to a local business as […]
SearchEngineLand just published Google Plus Connections Are The New Link, some thoughts of mine on how local search co’s and SMBs may try to leverage Google Search Plus Your World to improve local SEO. After rereading it, it seems clear that as more and more organic results are deemed to have “local intent”, the only […]
A few years ago on these august pages I did a post on Reputation Management Jujitsu as a way of obtaining links by saying nice things about companies with poor online reputations. The idea being that these companies are eager to link to blogs saying positive things about their brand. Now that Google Search […]
It’s pretty clear that Google Search Plus Your World – Boy that sounds like something out of a sci-fi novel where some machine has taken over and is breeding humans for advertisers (never happen right?) – could radically alter the SERPs for queries that match up with content with strong social signals in your network […]
So far I am not a fan. When I am looking for info on Bronycon, I don’t need to see the Bronycon info that I shared, or that my friends have shared, as the default result. Would be much better as an option to filter the results. And who came up with that mouthful of […]
The NY Times reports on the epidemic of open businesses that are reported as “closed” in Google Places and name checks Linda Buquet and Mike Blumenthal, who successfully changed the Googleplex’s Place Page status to “closed” a few weeks ago (SEO Badass award goes to you Mike). Howard Lerman, CEO of Yext, sees an opportunity […]
With Google rolling out it’s “new and improved” expanded sitelinks for “brands”, the SEO game just got a bit trickier, particularly for local queries. Here’s what you get when searching for some pig feet + foie gras heaven at Au Pied De Cochon: Some observations: If you rely on queries for business names to generate […]
Looks like Google is now allowing users to remove keywords from Google Instant previews. Should help them improve relevance and provide yet more fuzziness about what the average searcher is seeing in the list. Another fine SEO challenge. Anyone else seeing this?
Frank Reed of Marketing Pilgrim put out a challenge to all SEOs to chime in a SEO problem ShopCity was having with Google. A number of SEOs started picking apart ShopCity’s SEO program, or lack thereof, and ShopCity’s own Colin Pape joined in the fray. Even a Googler, John Mueller, added his 2 cents. For […]
Justin Sanger, CEO of JoinHere, an interesting new SMB “Social Engagement Platform”, puts it thus: “A G+ and G Places integration will create the most powerful discovery, publishing, and social suite the marketplace has seen to date. The G maps algo will undergo more change as content contribution, followers, and +1s begin to affect discovery – […]
Nyagoslav Zhekov has been adding some thoughtful comments to the blog as of late and I thought this post on his take on the Local Search Ranking Factors was worth a read.
Had an interesting discussion last week with the CEO of a startup that was getting a lot of traffic from Google. His board had been encouraging him to invest in scaling up the business faster. His strategy had been to pursue slower growth so that he always had enough cash in the bank in case […]
I popped my standard headshot in and here’s what I got: A couple of thoughts: 1. If you saw a pic of me when i was about 4 years old, you would see a lot of similarities between me and that kid second from the top right. Something SixthSense-y going on. Wonder if I will […]
I just wanted to use “radii” in a headline… Mike Blumenthal tweeted yesterdat that he thought the radii of the Google map for various local queries had gotten smaller. To me it seemed like the radii hadn’t changed much but the map pins had gotten bigger so I decided to compare the map that displayed […]
Google Offers has added a lot of detail about how the program works and tips for participating businesses. Mike B. has excerpted some of the more pertinent info so I thought I’d provide my spin on some of my favorites from the fact sheet: Publicity No photos, please! Er — actually, lots and lots of […]
Greg Linden uncovers a potential new Google Maps ranking signal: direction requests: …certain very large search engines have massive logs of people asking for directions from A to B, hundreds of millions of people and billions of A to B queries. And, it appears this data may be as or more useful than user reviews […]
Contrary to popular belief, Pandas don’t just eat bamboo, they also eat local search sites. My post on Yellow Pages SEO in the Post-Panda World is now live on SEL.