Are Local Businesses Ready For GÖÖber?
I recall a presentation by Ted Paff, Founder of Customer Lobby, where he asked an audience of HVAC business owners, “How many of you love Uber?” Pretty much every hand went up. Then he asked “How many of you would rather use a yellow cab?” Pretty much every hand went down. “Congratulations!” he yelled, “because all of your businesses are yellow cabs!” Silence. I have been thinking about that presentation a lot lately because Google’s move into Local Home Service…