LOC@L SEO GUIDE

I just got some referrals from Google for the following search “dentists in pleasanton who use nitrous oxide”.
If you have a dental website I strongly advise you adding the term “nitrous oxide” to your pages, and any other narcotic you use. You may be able to snare some potential customers who enjoy a good buzz.

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I was sitting on the above bench in front of the Porto Rico Importing Co. on Thompson St. in NYC this afternoon (great coffee btw) on a conference call with a new client. When I hung up I realized someone had been sitting next to me for quite some time eating her lunch and […]

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I was speaking to a potential client last week and he mentioned that he had already spent a lot on PPC and now wanted to try SEO so he could get some “free traffic”. I hear this all of the time.
While SEO can provide an amazing ROI, there still are costs associated with […]

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It has been widely reported that Google is now able to crawl through HTML forms like drop down menus.
See Matt Cutts post and the Official Google Webmaster blog post for more excruciating detail.
While this development is classified as an “experiment” by Google and “Only a small number of particularly useful sites receive this treatment“, over […]

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In a previous post I stated that Facebook Local could end up being a very important marketing opportunity for you business. Since then, thousands of businesses have created Facebook Pages - simple templates to create a page about your service that can be promoted via Facebook’s social network.
In principle the more networked your business’ […]

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A while ago David Mihm asked if I could provide guidance on how to optimize a business with multiple locations in the same geographic area. Well Dave, here at Local SEO Guide we aim to please, eventually:

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It’s always nice to see a wacky idea you throw out there take wing.
Last month I wrote about how local businesses could market themselves on their local Freecycle group. Today I was talking to Matt McGee, Mr. Small Business Marketing himself, who relayed a story about how his wife, a realtor, took my advice […]

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Might as well pile on the Microsoft/Yahoo bandwagon and add my $0.02.
In a previous post on the new & improved Google local search results I implied that certain Yellow Pages companies might be getting a little agida at the prospect of Google pushing their sites farther down in the organic search results listings. Now with […]

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As you may know there have been numerous sightings this week of expanded Google Local results in Google’s Web Search. Previously when Google detected a local search they were displaying 3 Google Local business listings before the organic results, but now they are starting to show ten. So that’s why all those yellow […]

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There are so many Web tools and sites to help you market yourself locally that it can make your head spin. The best ones are easy to understand and use, like Meetup.com. For those of you who are looking for simple, inexpensive ways to reach your target customers, Meetup could be just the […]

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