Entries Tagged as 'Small Business Marketing'

“The SEO Butcher Is Not Working Anymore…”

February 5th, 2014 · 11 Comments

This gem just landed in the inbox. Remember when you thought serving SMBs would be cool? From: [REDACTED] Subject: SEO Message Body: I do not mean to waste anybody’s time, nor do I wish to ask a taxi to drive me home for free, I have questions and spend countless hours thinking I have something [...]

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Tags: Small Business Marketing

Anatomy of a Local SEO Campaign

January 30th, 2014 · 8 Comments

Barbie Doll Stuck Up Butt X Ray

Source: The Internet Client Information Intake Research > Strategy Recommendations Site Audit > Upgrade NAP/Citation Audit > Fix Issues On Site Content Creation Off Site Content Creation Review Generation Link Research > Link Outreach Clean Up Link SPAM From Previous SEO Firms Rinse Repeat  

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Tags: Linkbuilding · Local Search · Online Reviews · Small Business Marketing

The Small Business SEO Agency Reseller Model

June 18th, 2013 · 3 Comments

The Red Pill or The Blue Pill?

I tend to get a lot of calls from start-ups trying to go the small business SEO agency reseller route to get their services in the hands of SMBs.  Often they are looking for feedback on their service, introductions to potential resellers, or a SEO strategy to get in front of potential customers.  I have [...]

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Tags: Small Business Marketing

Are SMBs Impossible To Serve Well, Google Et Al?

November 30th, 2012 · 13 Comments

Train Wreck

Mike Blumenthal’s instant classic Google Local: Train Wreck at the Junction has spawned a lively Google Plus thread where various Localistas have been wringing their hands as to why oh why can’t Google stop screwing SMBs. While I am in agreement that Google Plus Place Local Multi Merge for Business Dashboardgate has been absolutely no [...]

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Tags: Google · Small Business Marketing · Yellow Pages

NewsFlash: SMB Websites Suck

December 14th, 2011 · 7 Comments

This was my favorite piece of data that came out of the BIAKelsey ILMWest show:   (For the bots) Only 13% have a local phone number on their homepage #insane Only 24% have an email address on the site #alsoinsane 36% of these sites are single page #couldbeofficial

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Tags: BIA/Kelsey · Small Business Marketing

Ebay’s Local Strategy

May 15th, 2011 · 8 Comments

Leena Rao tries to make sense of Ebay’s recent acquisitions: t’s no secret that eBay has been heavily investing in a local commerce strategy. The central core of this is trying to capitalize on the $917 million online-to-offline buying market, which Forrester estimates will eventually reach $1.3 trillion (although this number seems low) and account [...]

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Tags: Facebook · Local Search · ReachLocal · Small Business Marketing · Yodle

The Best Models are Closed-Loop

April 18th, 2011 · No Comments

Listening to Neil Salvage, EVP of CityGrid Media, speaking at the Local Search Association Conference on selling marketing services to SMBs. The advantages of the closed loop model (OpenTable, Groupon, etc.) – The advertiser knows it’s working. QED.

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Tags: CitySearch · Small Business Marketing

Is Gmail Your Biggest Competitor?

April 8th, 2011 · 4 Comments

I logged into Gmail today and saw the following message: Ironically a second later I got the following email from a client: So you probably already know this, but thought I would share.  I am working on an email to past customers, and in the process of testing it, I send a copy to my [...]

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Tags: Google · Small Business Marketing

Yext Tags Cracks Self-Serve SMBs? #ILMEast

March 22nd, 2011 · 6 Comments

UPDATE 11.25.12: Since I wrote this over a year ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of [...]

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Tags: Small Business Marketing · Yext.com

Do Yelp Stickers On Your Window Bring In Customers?

January 26th, 2011 · 2 Comments

BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where to eat, shop, etc.

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Tags: Online Reviews · Small Business Marketing · Social Media Optimization · Yelp