This was my favorite piece of data that came out of the BIAKelsey ILMWest show: (For the bots) Only 13% have a local phone number on their homepage #insane Only 24% have an email address on the site #alsoinsane 36% of these sites are single page #couldbeofficial
Entries Tagged as 'Small Business Marketing'
NewsFlash: SMB Websites Suck
December 14th, 2011 · 7 Comments
Tags: BIA/Kelsey · Small Business Marketing
Ebay’s Local Strategy
May 15th, 2011 · 8 Comments
Leena Rao tries to make sense of Ebay’s recent acquisitions: t’s no secret that eBay has been heavily investing in a local commerce strategy. The central core of this is trying to capitalize on the $917 million online-to-offline buying market, which Forrester estimates will eventually reach $1.3 trillion (although this number seems low) and account [...]
Tags: Facebook · Local Search · ReachLocal · Small Business Marketing · Yodle
The Best Models are Closed-Loop
April 18th, 2011 · No Comments
Listening to Neil Salvage, EVP of CityGrid Media, speaking at the Local Search Association Conference on selling marketing services to SMBs. The advantages of the closed loop model (OpenTable, Groupon, etc.) – The advertiser knows it’s working. QED.
Tags: CitySearch · Small Business Marketing
Is Gmail Your Biggest Competitor?
April 8th, 2011 · 4 Comments
I logged into Gmail today and saw the following message: Ironically a second later I got the following email from a client: So you probably already know this, but thought I would share. I am working on an email to past customers, and in the process of testing it, I send a copy to my [...]
Tags: Google · Small Business Marketing
Yext Tags Cracks Self-Serve SMBs? #ILMEast
March 22nd, 2011 · 6 Comments
I am sitting on the floor near a power outlet with Howard Lerman of Yext who just walked me through the self-serve UI for Yext Tags. Howard claims that since the service launched on Jan 1, 2011 they have signed up over 1,000 self-service advertisers for Yext Tags. While we were talking he showed me [...]
Tags: Small Business Marketing · Yext.com
Do Yelp Stickers On Your Window Bring In Customers?
January 26th, 2011 · 2 Comments
BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where to eat, shop, etc.
Tags: Online Reviews · Small Business Marketing · Social Media Optimization · Yelp
Txtio is Kind of Cool
January 7th, 2011 · 8 Comments
Just got a demo of Txtio from my bud Eugene Belenky. Eugene bills Txtio as “SMS marketing done right” and he may be onto something. Txtio is launching next week. The service is basically a SMS marketing platform for local businesses. They provide you with a local phone number instead of the short codes that [...]
Tags: Small Business Marketing
Google Uses Groupon Tactics To Lure SMBs
December 17th, 2010 · 11 Comments
Was reading this piece over at Greg’s blog about how Google is going to spend $100MM to get SMBs to use Adwords and the wording on this image kind of made me think of Groupon: 50% off (spend $100 and get $200 of value) Limited time only First one million businesses only Ok, maybe it’s [...]
Tags: Daily Deals · Google · Groupon · Small Business Marketing
GroupGro Helps SMBs Deal With Daily Deals
December 13th, 2010 · No Comments
Closely, Perry Evans new “live social marketing” start-up, just launched GroupGro, a blog that provides SMBs with guides for navigating the daily deal space. Should be interesting to see how GroupGro and Closely relate to each other over time. When Perry mentioned GroupGro to me a couple of months ago, I thought it was a [...]
Tags: Daily Deals · Online Coupons · Small Business Marketing
SMB Advertising Data – #DMS2010
September 14th, 2010 · 1 Comment
The wifi at the show has finally been fixed so here’s a summary of my notes from Steve Marshall’s presentation on SMB advertising behavior from their survey of SMB advertisers from the end of 2009. Print Yellow Pages Took a Big Hit: In 2008, 32% of SMBs advertised in the print book v. only 25% [...]
Tags: BIA/Kelsey · Local Advertising · Small Business Marketing
