LOC@L SEO GUIDE

A reader recently asked me how to generate buzz locally online. If you are going to promote yourself locally one of the first things you need to know is how to find a local audience. So I thought it might be helpful to put together this list of local online media:

General Web Search […]

[Read more →]

It’s always nice to see a wacky idea you throw out there take wing.
Last month I wrote about how local businesses could market themselves on their local Freecycle group. Today I was talking to Matt McGee, Mr. Small Business Marketing himself, who relayed a story about how his wife, a realtor, took my advice […]

[Read more →]

I was talking with a Pleasanton cabinet retailer who had just read Your Marketing Sucks and was starting to realize that his very pretty website was not designed to drive leads. In spite of this he was still able to see a 300% increase in the amount of business he generated from the Internet […]

[Read more →]

Your local Freecycle group could be a valuable way to market your business to your community for free.

[Read more →]

I recently was shown a letter from a national brand to one of its local retailers prohibiting them from using the brand’s name in their site URLs. I am sure most of the retailers would have no idea why they received this letter but for those in the know this is a shot across […]

[Read more →]

What follows are my perceptions and/or misperceptions of the panel on local search ad targeting at the Kelsey ILM Conference:
Panelists:
Court Cunningham, CEO, Yodle
Brad Geddes, LocalLaunch
Simon Heseltine, Serengeti Communications
Jon Kelly, SureHits
Dorab Patel, Matchcraft

[Read more →]