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LOCAL SEARCH ENGINE OPTIMIZATION & MARKETING MADE SIMPLE

 

Entries Tagged as 'Local Advertising'

Local Online Media Outlets

March 6th, 2008 · 5 Comments

A reader recently asked me how to generate buzz locally online. If you are going to promote yourself locally one of the first things you need to know is how to find a local audience. So I thought it might be helpful to put together this list of local online media:

General Web Search […]

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Tags: Local Advertising · Meetup · Google Maps · Local Links · Blogging · Google · Online Maps · MSN · Local Search

How To Get Local Customers The Green Way

February 12th, 2008 · No Comments

It’s always nice to see a wacky idea you throw out there take wing.
Last month I wrote about how local businesses could market themselves on their local Freecycle group. Today I was talking to Matt McGee, Mr. Small Business Marketing himself, who relayed a story about how his wife, a realtor, took my advice […]

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Tags: Small Business Marketing · Social Media Optimization · Local Advertising

Small Business Sees 300% Increase in Internet Business in 2007

January 15th, 2008 · 7 Comments

I was talking with a Pleasanton cabinet retailer who had just read Your Marketing Sucks and was starting to realize that his very pretty website was not designed to drive leads. In spite of this he was still able to see a 300% increase in the amount of business he generated from the Internet […]

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Tags: Small Business Marketing · Paid Search · Local Advertising

Free Green Local Internet Marketing

January 7th, 2008 · 5 Comments

Your local Freecycle group could be a valuable way to market your business to your community for free.

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Tags: Local Advertising

National Brands/Local Retailer SEO Smackdown!

December 17th, 2007 · 16 Comments

I recently was shown a letter from a national brand to one of its local retailers prohibiting them from using the brand’s name in their site URLs. I am sure most of the retailers would have no idea why they received this letter but for those in the know this is a shot across […]

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Tags: Local Advertising · Local Data · Uncategorized

Best Practices for Using PPC for Local Targeting: Kelsey ILM 07

November 29th, 2007 · 6 Comments

What follows are my perceptions and/or misperceptions of the panel on local search ad targeting at the Kelsey ILM Conference:
Panelists:
Court Cunningham, CEO, Yodle
Brad Geddes, LocalLaunch
Simon Heseltine, Serengeti Communications
Jon Kelly, SureHits
Dorab Patel, Matchcraft

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Tags: Yodle · Paid Search · Local Advertising · Local Launch