The guys over at Palore have been sending me some interesting info on the local search sites they have been crawling. Recently they looked at how many sites a particular business appeared on as an advertiser. According to their data it looks like a high percentage of SMBs advertise on only one site. Check these out: Makes sense to me. A typical SMB is probably advertising online as part of print/online package from a local Yellow Pages co. The…
Just got off the phone with Robert Silverman of Statepoint Media, a service that distributes advertorial to local newspapers, who claims that while the big dailies are busy falling off a cliff, local newspapers are thriving. He’s talking about the kind of local papers you pick up in the hotel lobby or in a box on Main St. His point was that while national and regional news is pretty much a commodity, the local paper is still the only place…
Just walked in on the tail end of Paul Levine’s presentation at the Kelsey Conference on Adbrite and its local targeting capabilities. Apparently Adbrite has a lot more local inventory than the last time I checked, which was about a year or so ago. And they have a lot more media options and there are some bargain CPMs so you may want to check it out.
TurnHere has already made a name for itself in the industry as the purveyors of online video for small businesses. Something must be in the air because I just got pinged by Steve Espinosa about Buzzspot.net a new service that provides affordable TV advertising to small and medium-sized businesses. Buzzspot is basically a reseller of Google TV, a Spotrunner-like service that allows you to make media buys on local TV via the Web. Over the past month I have been…
Hey readers, Webvisible just raised a bunch of money and Spotrunner just bought Weblistic. I am curious if any of you out there have used any of the local search engine advertising solutions like ReachLocal, Webvisible, OrangeSoda, etc. and what your experiences have been. If you have some thoughts please email them to me at localseo at localseoguide.com. Thanks. Also if any of you are at SESNY and want to connect please drop me a line.
Last week my post How to Find Vicki Iseman’s Bio – The SEO Way got a lot of traffic not only from Google blogsearch but also from Mahalo.com. I had submitted a link to the post on Mahalo’s Vicki Iseman page in the user-submitted links section. Mahalo is a SEO machine and its Vicki Iseman page immediately ranked well in Google. Vicki was probably one of the most-searched persons in the world last Friday and I was only one of…
It’s always nice to see a wacky idea you throw out there take wing. Last month I wrote about how local businesses could market themselves on their local Freecycle group. Today I was talking to Matt McGee, Mr. Small Business Marketing himself, who relayed a story about how his wife, a realtor, took my advice and may have found herself a home buyer by giving away some old toys. In this housing market I consider this to be a huge…
Your local Freecycle group could be a valuable way to market your business to your community for free.
I recently was shown a letter from a national brand to one of its local retailers prohibiting them from using the brand’s name in their site URLs. I am sure most of the retailers would have no idea why they received this letter but for those in the know this is a shot across the SEO bow. To me this was a clear case of a big brand fearing that a little guy is going to outrank them in search…
What follows are my perceptions and/or misperceptions of the panel on local search ad targeting at the Kelsey ILM Conference: Panelists: Court Cunningham, CEO, Yodle Brad Geddes, LocalLaunch Simon Heseltine, Serengeti Communications Jon Kelly, SureHits Dorab Patel, Matchcraft