via GIPHY I just discovered this morning that an e-commerce client had changed its privacy policy URL (thanks SEORadar!) but had not bothered to redirect their old privacy policy URL to the new one. I guarantee my in-house client had no idea this change was happening (we do have a lot in common). I imagine […]

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Make My Website Rank Again

I was intrigued when these showed up on Twitter this weekend: 1: So a little quick research: Trump digital director Brad Parscale owns a small web design firm in Texas. Seems successful. But def … — Josh Marshall (@joshtpm) August 21, 2016 Paid Parscales company $8m+. Seems like that’s self dealing but very standard way […]

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Today online real estate brokerage Redfin sent real estate portal Zillow an open letter basically calling Zillow out for not playing nice SEO-wise and demanding that Zillow change its ways to benefit Redfin’s and other brokerages’ websites’ SEO. Redfin’s SEO complaints boil down to: Zillow takes Redfin’s real estate listings and puts the links back […]

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yelp-SERP-clustering-600x652

This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To:           Local Directories From:      Google Re:           Local Search Rankings Hey guys… You may have noticed that over the past year, a lot […]

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Airbnb Local Economic Impact

Airbnb just released a beautiful interactive infographic on the local economic impact the company has had on nine cities. If you are considering using content to attract links, for both national and local SEO, this would be a good piece to study. The design is beautiful, but the interaction and “scrollability” is what sets this […]

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Barbie Doll Stuck Up Butt X Ray

Source: The Internet Client Information Intake Research > Strategy Recommendations Site Audit > Upgrade NAP/Citation Audit > Fix Issues On Site Content Creation Off Site Content Creation Review Generation Link Research > Link Outreach Clean Up Link SPAM From Previous SEO Firms Rinse Repeat  

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Emily Post SEO

Since Penguin 2.0 hit a couple of weeks ago, a number of clients have received a large volume of requests to remove links from their sites that goes something like this: “I recently received notice from Google that my website has been assessed a penalty after they “detected unnatural links” pointing to my website http://www.spamdawber.com/.  Can […]

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The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was […]

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Groupon Tweet

One of the more popular questions right? While I am sure the Googlers have been trying to figure out how Tweets can be a proxy for links, even though Matt Cutts claims Google is “leery” of social signals, I thought the social media reactions to yesterday’s post about Groupon SEO could illustrate Twitter’s SEO effect nicely. […]

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The best SEO tactics are the ones that are discovered by accident, like Lexan.  Last week, I stumbled upon a linkbuilding tactic so effective and simple that I felt compelled to share it here.  It’s called Groupon. First off, linkbuilding is a painful SEO task.  It’s painful to sell it to clients.  It’s painful to […]

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Google Unnatural Links Message

Just got this: I applaud Google for notifying site owners that they have some spammy-looking links. I don’t applaud them for not telling site owners which links in particular look spammy. If you have been link-building, then you probably know where to look, but if like me, you haven’t, then you have to spend time […]

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Well at least a lot of the linkbuilding I see going on isn’t.  But it can be. Which is why I wrote 5 Local Linkbuilding Ideas for the Post-Penguin/Panda Era And I wanted an excuse to put up ridiculous dog pics on SearchEngineLand.

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Nothing revelatory here, but as I was coaching a client on how to generate links, the whole question of who in fact is going to give a s#%t enough to link to them from their site, even if the content is great, hit me like the Lord’s Bright Shining Light on my pitiful non-believer’s forehead: […]

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  A few years ago on these august pages I did a post on Reputation Management Jujitsu as a way of obtaining links by saying nice things about companies with poor online reputations. The idea being that these companies are eager to link to blogs saying positive things about their brand. Now that Google Search […]

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WhitePages.com gets into the infographic/linkbait game:

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Most Awesome SEO Ever

  From: Peter Gregory Subject: From one SEO to another – ya got some broken links Message Body: Hey Andrew, It’s been awhile, but a little over a year ago I contacted you about a blog post and press release we wrote that included a quote from you in reference to local SEO. You had […]

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Bit.ly has a great post up: You Just Shared a Link: How Long Will People Pay Attention? In general, the half life of a bitly link is about 3 hours, unless you publish your links on youtube, where you can expect about 7 hours worth of attention. Many links last a lot less than 2 […]

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Arianna Huffington announced Patch.com’s “Local Voices” program today: Starting today, we are welcoming new bloggers to Fridley Patch (and other Patch sites around the country) through our new Local Voices blog feature. Local Voices will complement Patch’s original reporting, allowing you, as a member of the community, to speak up and speak out to your […]

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It looks like Milanoo, a Sequoia-backed start-up, just got outed for using paid links to scam Google’s rankings.  I have done a fair amount of SEO work for venture-backed start-ups and this event has convinced me more than ever that smart VCs should be conducting SEO due diligence on potential portfolio companies both pre- and […]

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Whenever I work with a client that has a relatively undifferentiated service (I am talking to you Yellow Pages sites of the world), inevitably the discussion moves to linkbuilding. I like to say that doing on-page/technical SEO is like building a high performance sports car and that links, and increasingly social media signals, are like […]

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Just caught Greg’s post on this infographic from Foursquare on the Rudest Cities in the world based on the # of expletives mentioned in tips First the Oscars and now this. Methinks Foursquare has recently put a linkbaiter on payroll.

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For those of you wondering how to use data to get links, Foursquare has provided an excellent example:

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Pretty great article in the NYT today on how Google busted J.C. Penney for paid links and torched a lot of their natural search rankings. The Dirty Little Secret of Search is a must-read for any company that has someone doing linkbuilding on their behalf. My favorite line of the piece from a J.C. Penney […]

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