LOC@L SEO GUIDE

  A few years ago on these august pages I did a post on Reputation Management Jujitsu as a way of obtaining links by saying nice things about companies with poor online reputations. The idea being that these companies are eager to link to blogs saying positive things about their brand. Now that Google Search [...]

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WhitePages.com gets into the infographic/linkbait game:

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  From: Peter Gregory Subject: From one SEO to another – ya got some broken links Message Body: Hey Andrew, It’s been awhile, but a little over a year ago I contacted you about a blog post and press release we wrote that included a quote from you in reference to local SEO. You had [...]

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Bit.ly has a great post up: You Just Shared a Link: How Long Will People Pay Attention? In general, the half life of a bitly link is about 3 hours, unless you publish your links on youtube, where you can expect about 7 hours worth of attention. Many links last a lot less than 2 [...]

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Arianna Huffington announced Patch.com’s “Local Voices” program today: Starting today, we are welcoming new bloggers to Fridley Patch (and other Patch sites around the country) through our new Local Voices blog feature. Local Voices will complement Patch’s original reporting, allowing you, as a member of the community, to speak up and speak out to your [...]

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It looks like Milanoo, a Sequoia-backed start-up, just got outed for using paid links to scam Google’s rankings.  I have done a fair amount of SEO work for venture-backed start-ups and this event has convinced me more than ever that smart VCs should be conducting SEO due diligence on potential portfolio companies both pre- and [...]

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Whenever I work with a client that has a relatively undifferentiated service (I am talking to you Yellow Pages sites of the world), inevitably the discussion moves to linkbuilding. I like to say that doing on-page/technical SEO is like building a high performance sports car and that links, and increasingly social media signals, are like [...]

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Just caught Greg’s post on this infographic from Foursquare on the Rudest Cities in the world based on the # of expletives mentioned in tips First the Oscars and now this. Methinks Foursquare has recently put a linkbaiter on payroll.

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For those of you wondering how to use data to get links, Foursquare has provided an excellent example:

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Pretty great article in the NYT today on how Google busted J.C. Penney for paid links and torched a lot of their natural search rankings. The Dirty Little Secret of Search is a must-read for any company that has someone doing linkbuilding on their behalf. My favorite line of the piece from a J.C. Penney [...]

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