LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Linkbuilding'

Redfin Needs To Get Real About Zillow & Real Estate SEO

April 3rd, 2014 · 8 Comments

Today online real estate brokerage Redfin sent real estate portal Zillow an open letter basically calling Zillow out for not playing nice SEO-wise and demanding that Zillow change its ways to benefit Redfin’s and other brokerages’ websites’ SEO. Redfin’s SEO complaints boil down to: Zillow takes Redfin’s real estate listings and puts the links back [...]

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Tags: Linkbuilding

2014 Local Directory SEO Content Strategy

April 3rd, 2014 · 4 Comments

yelp-SERP-clustering-600x652

This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To:           Local Directories From:      Google Re:           Local Search Rankings Hey guys… You may have noticed that over the past year, a lot [...]

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Tags: AngiesList · Foursquare · Google · Linkbuilding · Local Search · Merchant Circle · Yellow Pages · Yelp

How To Do a Local Infographic Right Airbnb Style

March 25th, 2014 · 2 Comments

Airbnb Local Economic Impact

Airbnb just released a beautiful interactive infographic on the local economic impact the company has had on nine cities. If you are considering using content to attract links, for both national and local SEO, this would be a good piece to study. The design is beautiful, but the interaction and “scrollability” is what sets this [...]

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Tags: Linkbuilding · Local Data

Anatomy of a Local SEO Campaign

January 30th, 2014 · 8 Comments

Barbie Doll Stuck Up Butt X Ray

Source: The Internet Client Information Intake Research > Strategy Recommendations Site Audit > Upgrade NAP/Citation Audit > Fix Issues On Site Content Creation Off Site Content Creation Review Generation Link Research > Link Outreach Clean Up Link SPAM From Previous SEO Firms Rinse Repeat  

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Tags: Linkbuilding · Local Search · Online Reviews · Small Business Marketing

Penguin 2.0 Link Removal Request Etiquette

June 3rd, 2013 · 8 Comments

Emily Post SEO

Since Penguin 2.0 hit a couple of weeks ago, a number of clients have received a large volume of requests to remove links from their sites that goes something like this: “I recently received notice from Google that my website has been assessed a penalty after they “detected unnatural links” pointing to my website http://www.spamdawber.com/.  Can [...]

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Tags: Linkbuilding

10 Billion Ways To Get A Link

March 7th, 2013 · 10 Comments

The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was [...]

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Tags: Linkbuilding · Local Data · Local Search · Yext.com

Does Twitter Help SEO?

November 14th, 2012 · 5 Comments

Groupon Tweet

One of the more popular questions right? While I am sure the Googlers have been trying to figure out how Tweets can be a proxy for links, even though Matt Cutts claims Google is “leery” of social signals, I thought the social media reactions to yesterday’s post about Groupon SEO could illustrate Twitter’s SEO effect nicely. [...]

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Tags: Linkbuilding · Twitter

Forget Linkbuilding, Do A Groupon

November 13th, 2012 · 33 Comments

The best SEO tactics are the ones that are discovered by accident, like Lexan.  Last week, I stumbled upon a linkbuilding tactic so effective and simple that I felt compelled to share it here.  It’s called Groupon. First off, linkbuilding is a painful SEO task.  It’s painful to sell it to clients.  It’s painful to [...]

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Tags: Groupon · Linkbuilding

Google’s “Detected Unnatural Links” Message is Unnatural for Google

July 20th, 2012 · 3 Comments

Google Unnatural Links Message

Just got this: I applaud Google for notifying site owners that they have some spammy-looking links. I don’t applaud them for not telling site owners which links in particular look spammy. If you have been link-building, then you probably know where to look, but if like me, you haven’t, then you have to spend time [...]

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Tags: Google · Linkbuilding

Linkbuilding Ain’t Marketing

May 14th, 2012 · 5 Comments

Well at least a lot of the linkbuilding I see going on isn’t.  But it can be. Which is why I wrote 5 Local Linkbuilding Ideas for the Post-Penguin/Panda Era And I wanted an excuse to put up ridiculous dog pics on SearchEngineLand.

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Tags: Google · Linkbuilding