LOC@L SEO GUIDE

In case you didn’t know it already, that website you invested all of your hopes and dreams in - actually that website you invested way too small a percentage of your hopes and dreams in to achieve any tangible results for your business - needs links to be able to rank well in Web search.
There [...]

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Supermedia just announced that they will be licensing their Superguarantee shield logo to advertisers.  From the press release:
SuperMedia LLC recently launched ShieldPower, a new licensing program for SuperGuarantee businesses, making it even easier for consumers to spot the ‘Good Guys.’ Qualified businesses can now leverage the power of the SuperGuarantee Shield and use it on their [...]

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Just got a call from a client who is negotiating with a partner to put the partner’s content on their site.  The partner is requiring that each page with partner content link back to the partner site.  This is a typical deal point for “powered by” content-sharing arrangements, but the SEO implications could be profound.

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I have been helping a number of sites with brand new domains lately.  Before I take the job I usually caveat it with the old “if you don’t get links it ain’t going to work” mantra, but often the audacity of hope overpowers the reality of Google.
I have been having some issues with one site  [...]

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If you read Reputation Management Jujitsu you know that saying nice things about not-so-nice companies can be a powerful linkbuilding tactic.  Of course it’s also true that saying nice things about nice companies can also work.
For example, last week I posted Mixpo is Pretty Cool after seeing a demo at the Kelsey DMS show.  Today [...]

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I had to cut out on SMX LoMo early, but I thought you guys might find the following list of local link resources presented by Will Scott of Search Influence, a great SEO co that specializes in search engine optimization for cosmetic surgeons.

Directories
Directory Critic
Vile Silencer
Top Web Directories
Article & Press Release Submissions
Buzzle
Go Articles
PRWeb
Fast Pitch Networking

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in other words do links from a site that is located within your state have more power to rank you for search queries in that state v. links from a site outside of your state?
Richard Zwicky of Enquisite says “yes”  - more on this later.

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Michael Gray: Use it to block the passing of PageRank to pages you don’t want indexed
Adam Audette: Don’t use it because who knows how the engines treat them now and how they will treat them in the future?  Here are his thoughts in more detail.

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From Roger Montti:
Look at the following for a given site/page:

Age
Backlinks
Frequency of Updates

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Stephan Spencer of NetConcepts.
High Value Link Targets:
Find PR10 /9 Sites: ercim.org, w3.org, usa.gov, etc.
Look for sites one click away from Google
They have a new tool that involves the Google Directory.
Use a Backlink Anchor Text analysis tools:

SEOMoz
SEOBook
Jim Boykin’s Tool

Networking in the Blogosphere:

Comment on “dofollow” blogs
Submit to blog carnivals
Be a contributor to a group blog
Find old, inactive [...]

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According to Jay Young of LinkFish
#1 Message: DON’T BE AFRAID TO BUY LINKS!
Best directories:

Best of the Web
Yahoo
DMOZ
Joe Ant
Blog Catalog

Non Profit Sponsorships are great.
Social Media: Digg, Redditt, Stumble, etc.
Brokers:
According to Jay text link brokers still work

Big Name Text Link Brokers
Blog Advertisers
Smaller Brokers 2,000 - 10,000 Sites
Specialty Brokers
Amateur Brokers

“You gave up morality when you got [...]

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Roger Montti aka MartiniBuster on Webmaster World illustrates some techniques to find good .edu pages to get links from by tracking .edu pages that link to your competition.
On Yahoo do the following searches:
linkdomain:competitor.com site:.edu “bookmarks”
linkdomain:competitor.com site:.edu “links”
linkdomain:competitor.com site:.edu “favorite sites”
linkdomain:competitor.com site:.edu “your product or your service” (add modifiers to get list down to less than [...]

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Don’t you hate it when another blogger beats you to the punch on writing about a good idea? Well, Steve McStud Espinosa kicked my butt this morning with his post, Take Advantage of Trusted Sources - Local Search Tactics. In the post Steve talks about how to link to other webpages that the search engines [...]

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I was perusing Sphinn this morning and found 400 Quality Links that Deliver Both Immediate Traffic and Search Rankings on the ConversionStats blog.  If you are looking for a way to increase inbound links to your site this would be a great place to start.  Nice work guys.

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A few weeks ago I wrote a post about the Best Passover Book Title Ever. I thought the book cover was such a classic that it deserved a submission to This Is Broken, a site I found several years ago that I loved. It features bone-headed product design choices such as this classic playground location. [...]

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