Airbnb just released a beautiful interactive infographic on the local economic impact the company has had on nine cities. If you are considering using content to attract links, for both national and local SEO, this would be a good piece to study. The design is beautiful, but the interaction and “scrollability” is what sets this […]
Source: The Internet Client Information Intake Research > Strategy Recommendations Site Audit > Upgrade NAP/Citation Audit > Fix Issues On Site Content Creation Off Site Content Creation Review Generation Link Research > Link Outreach Clean Up Link SPAM From Previous SEO Firms Rinse Repeat
Since Penguin 2.0 hit a couple of weeks ago, a number of clients have received a large volume of requests to remove links from their sites that goes something like this: “I recently received notice from Google that my website has been assessed a penalty after they “detected unnatural links” pointing to my website http://www.spamdawber.com/. Can […]
You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”. The report was […]
One of the more popular questions right? While I am sure the Googlers have been trying to figure out how Tweets can be a proxy for links, even though Matt Cutts claims Google is “leery” of social signals, I thought the social media reactions to yesterday’s post about Groupon SEO could illustrate Twitter’s SEO effect nicely. […]
The best SEO tactics are the ones that are discovered by accident, like Lexan. Last week, I stumbled upon a linkbuilding tactic so effective and simple that I felt compelled to share it here. It’s called Groupon. First off, linkbuilding is a painful SEO task. It’s painful to sell it to clients. It’s painful to […]
Just got this: I applaud Google for notifying site owners that they have some spammy-looking links. I don’t applaud them for not telling site owners which links in particular look spammy. If you have been link-building, then you probably know where to look, but if like me, you haven’t, then you have to spend time […]
Well at least a lot of the linkbuilding I see going on isn’t. But it can be. Which is why I wrote 5 Local Linkbuilding Ideas for the Post-Penguin/Panda Era And I wanted an excuse to put up ridiculous dog pics on SearchEngineLand.
This ain’t it.
Nothing revelatory here, but as I was coaching a client on how to generate links, the whole question of who in fact is going to give a s#%t enough to link to them from their site, even if the content is great, hit me like the Lord’s Bright Shining Light on my pitiful non-believer’s forehead: […]