This holiday season how about giving the gift of SEO? Why not link to your favorite cause with targeted keywords in the anchor text? It’s the gift that keeps on giving, and of course it looks great under the tree. Here’s my list Google Santa:
I have received a number of emails asking for more info on how to determine which sites you should buy a link from. There are a number of great articles about this around the Web and I have been pretty jammed over the past couple of days so I thought I would take the easy way out and point you toward a great new article that I just found on the subject: Link Value Factors. Have fun!
I came across this presentation on link development which Sugarrae Hoffman gave this week at Pubcon. If you are considering buying or begging for links to your site, as many businesses are these days, she provides a great overview on how to choose between hiring a linkbuilding company and training an in-house linkbuilder. While much of the presentation is geared towards search engine marketing agencies there are a number of concepts that could be very useful to someone who is…
Ian McAnerin of McAnerin Networks offers these tips to finding good links: Search Google: If it’s in Google chances are it’s a page worth getting a link from. I don’t totally agree with this but it’s liveblogging so wtf. Search For Sites That Allow You To Submit Links: Search Google with terms related to your business like “dominatrix”+”add url” or “submit site”. This kind of search can bring up all of the dominatrix directories out there for those of you…
Matt Stoddardt of Linkworth offers these tips on how to get local links: Get the obvious local links BBB Chambers of Commerce Search city+state+associations to find relevant local organizations. There are hundreds of listings for realtor groups, legal groups, medical groups, etc. Chances are there is something that is relevant for your business Leverage social Local directories/classifieds/review communities- see The Local Review Spammer’s Guide Join region-specific groups within large social sites. MySpace, Facebook, LinkedIn, etc. Find local & niche bloggers…
There have been trillions of words written about how valuable it is for search engine optimization to get links back to your site from relevant sites with targeted keywords in the text of those links. So why even bother adding more noise to the conversation? Because I saw something happen the other day that underscores exactly why this is so important.
Internet yellow pages sites (IYPs) generate a lot of traffic. Superpages.com has over 21 million visitors per month. Yellowpages.com has over 19 million. A lot of this traffic comes from search engine optimization. The IYPs target two main types of searches – business name searches (e.g. Joe’s Plumbing) and city/category searches (e.g. Plumber in Austin, TX). We’ll leave the business name search issue for another post, but there is absolutely no reason why your local business website can’t rank for…