Update: Check out my list of great Local SEO Tools here I am supposed to be up there but given my lack of voice I thought it not such a good idea. Here’s the presentation I would have given ILM 09 Local Media SEO Presentation (it definitely needs narration so feel free to ping me with questions) it’s pretty much a rehash of my SEL post: Don’t Give Google The NoIndex Finger Hanan Lifschitz of Palore is speaking in my…
Sivan Metzger, GM of the just announced Kenshoo Local, is up and talking about the local search marketing challenges: Massive programs/thousands of listings Cumbersome on-boarding process Resource intensive ongoing management process Cross channel geo-targeting/tracking conversions Manual keyword & bid optimization Huge surge in demand for SEM services from SMBs, however: 30-40 accounts per account manager 40 accounts x $500/mth @20% margin = no profit when you are doing it manually They are trying to get onboarding of new advertiser to…
DirectoryM is a huge local search network that most people in the local search biz don’t know anything about. Here’s waht Panos had to say: It looks like DirectoryM takes in a lot of third party data to provide relevant content. They either crawl and suck it in or they have a deal with the partner to provide it. The examples are a local newspaper that provides news around a topic like childcare in their city and a national vertical…
Lost my voice at SES Chicago yesterday. Thankful I made it out of O’Hare. Since I am effectively mute I will probably be doing a bit of blogging at the Kelsey ILM 09 show. Just came in to the pre-conference at the tail-end of a talk by Jeff Ferguson of Local.com on the different local marketing opportunities in Google. Jeff gave an overview of the different local marketing opportunities available on Google – Adwords, Adwords for Maps, and 10/7 Pack…
I’ll be speaking at the BIA Kelsey ILM ’09 Local Search “Preconference” – sort of akin to sitting at the kiddie table at Thanksgiving – along with Mr. David Mihm, Chris Spanos of AOL/Going.com and BIA Kelsey’s Mike Boland. We’ll be doing a site clinic as part of the session so if you have a site that just can’t seem to get any respect from the search engines – and that’s most of you from what I can see –…
I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation. 1.8B searches on their network 20M unique visitors/mnth to Yellowpages.com 250% Mobile Search Growth 2008-2009 74% brand awareness for Yellowpages.com $89B U.S. Local Ad Spend – Local Interactive = 14% ($12B) 38% of all online search traffic is “local” 27M businesses listed on yellowpages.com He’s been talking a lot about the importance of social in a general way and hinted that it’s going to…
Mike Boland of BIA Kelsey is overseeing the mobile local search panel. Danny Francis of Cellcity walks through an implementation of GoOrlando which appears to be a simple IYP put on an iPhone. Per Danny’s comment below this was just a demo app to show what a basic local mobile search app could be. I am curious to see what there non-demo apps might look like.
Steve Marshall of BIA Kelsey Group is going over some consumer research re local search. Some of the key points: 16% of consumers use Social Networking Sites as a Source for Local Shopping Info 47% think ratings or testimonials from users of a product or service is very important, up from 40% two years ago 18% of those surveyed have submitted a written review Types of businesses searched for in past 6 months from a mobile device: 43% search for…
Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth. Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly. Nobody talked about usage in the past because sales were based on inclusion v. ROI” “There is an oversupply of classified ad options – too many books” Kelsey is forecasting that the industry is…
Panelists: Taylor Treese – MediaTraks, Dean Hodges – American Directory Systems, Eitan Ackerman – Amdocs The panel started out talking about the growing interest in selling digital products. There are a number of bottlenecks – sales has a hard time adjusting to selling digital and it’s a challenge to upgrade backend technologies to deliver these new products.