Steve Marshall of BIA Kelsey Group is going over some consumer research re local search.  Some of the key points:

  • 16% of consumers use Social Networking Sites as a Source for Local Shopping Info
  • 47% think ratings or testimonials from users of a product or service is very important, up from 40% two years ago
  • 18% of those surveyed have submitted a written review
  • Types of businesses searched for in past 6 months from a mobile device: 43% search for restaurants, 37% for movies, 35% for retail stores, 32% for banks/atms, 27% for hotel/lodging
  • 25% of those surveyed want to locate friends nearby on their mobile device

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  • Megan Vaillancourt  September 25, 2009 at 7:13 am

    i am actually surprised that only 47% of people think that testimonials are valuable. I guess i would have thought it was much higher.

    But great statistics.