For those of you making it to Boston for ILM East on March 26th I will be running a “precon” on “SEO for CEOs (and everyone else)” at 10am. The session will cover: SEO strategies for local-oriented businesses in the Post-Panda & Post-Venice Update world How to build an in-house SEO organization Selling SEO services to SMBs as a business model Joining me in the session will be Will Scott of Search Influence and John Denny of Advance Internet. Hope…
VCs from Canaan Partners (Warren Lee), Trinity Ventures (Patricia Nakache) & Comcast Ventures (Michael Yang): Patricia Nakache: no one has cracked local impulse purchases – mentions Groupon Warren Lee: Skeptical that growth will happen as fast as Kelsey predicts because access to venture capital is not as easy. Venture capital is going to contract by 20-30% and fragmented nature of local with big capital requirements makes it harder to fund. (sounds like a lot of VCs will be getting into…
Update: Check out my list of great Local SEO Tools here I am supposed to be up there but given my lack of voice I thought it not such a good idea. Here’s the presentation I would have given ILM 09 Local Media SEO Presentation (it definitely needs narration so feel free to ping me with questions) it’s pretty much a rehash of my SEL post: Don’t Give Google The NoIndex Finger Hanan Lifschitz of Palore is speaking in my…
Sivan Metzger, GM of the just announced Kenshoo Local, is up and talking about the local search marketing challenges: Massive programs/thousands of listings Cumbersome on-boarding process Resource intensive ongoing management process Cross channel geo-targeting/tracking conversions Manual keyword & bid optimization Huge surge in demand for SEM services from SMBs, however: 30-40 accounts per account manager 40 accounts x $500/mth @20% margin = no profit when you are doing it manually They are trying to get onboarding of new advertiser to…
DirectoryM is a huge local search network that most people in the local search biz don’t know anything about. Here’s waht Panos had to say: It looks like DirectoryM takes in a lot of third party data to provide relevant content. They either crawl and suck it in or they have a deal with the partner to provide it. The examples are a local newspaper that provides news around a topic like childcare in their city and a national vertical…
Lost my voice at SES Chicago yesterday. Thankful I made it out of O’Hare. Since I am effectively mute I will probably be doing a bit of blogging at the Kelsey ILM 09 show. Just came in to the pre-conference at the tail-end of a talk by Jeff Ferguson of Local.com on the different local marketing opportunities in Google. Jeff gave an overview of the different local marketing opportunities available on Google – Adwords, Adwords for Maps, and 10/7 Pack…
I’ll be speaking at the BIA Kelsey ILM ’09 Local Search “Preconference” – sort of akin to sitting at the kiddie table at Thanksgiving – along with Mr. David Mihm, Chris Spanos of AOL/Going.com and BIA Kelsey’s Mike Boland. We’ll be doing a site clinic as part of the session so if you have a site that just can’t seem to get any respect from the search engines – and that’s most of you from what I can see –…
I don’t have enough brain power to give you the blow-by-blow on the Out Of Home session, but listening to Aileen Lee of Danoo, John McMenemin of RippleTV and Rocky Gunderson of SeeSaw Networks, I am hearing some impressive stats about the power of place-based marketing (e.g. those tv screens in your local coffee shops).
According to the Kelsey video panel – 30-50% of those who have websites will use online video in the next three years.
Per my previous post on CitySquare’s success with online coupons, it seems like offering deals on your site is the way to go in this meltdown. I had lunch today with Loren Bendele, CEO of Savings.com, a deal aggregator. According to Loren they had a record month last month in what would normally be a flat time of year.