For those of you making it to Boston for ILM East on March 26th I will be running a “precon” on “SEO for CEOs (and everyone else)” at 10am. The session will cover: 1. SEO strategies for local-oriented businesses in the Post-Panda & Post-Venice Update world 2. How to build an in-house SEO organization 3. […]

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VCs from Canaan Partners (Warren Lee), Trinity Ventures (Patricia Nakache) & Comcast Ventures (Michael Yang): Patricia Nakache: no one has cracked local impulse purchases – mentions Groupon Warren Lee: Skeptical that growth will happen as fast as Kelsey predicts because access to venture capital is not as easy. Venture capital is going to contract by […]

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Sivan Metzger, GM of the just announced Kenshoo Local, is up and talking about the local search marketing challenges: Massive programs/thousands of listings Cumbersome on-boarding process Resource intensive ongoing management process Cross channel geo-targeting/tracking conversions Manual keyword & bid optimization Huge surge in demand for SEM services from SMBs, however: 30-40 accounts per account manager […]

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Lost my voice at SES Chicago yesterday.  Thankful I made it out of O’Hare.  Since I am effectively mute I will probably be doing a bit of blogging at the Kelsey ILM 09 show. Just came in to the pre-conference at the tail-end of a talk by Jeff Ferguson of Local.com on the different local […]

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I don’t have enough brain power to give you the blow-by-blow on the Out Of Home session, but listening to Aileen Lee of Danoo, John McMenemin of RippleTV and Rocky Gunderson of SeeSaw Networks, I am hearing some impressive stats about the power of place-based marketing (e.g. those tv screens in your local coffee shops).

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Got to the “Leveraging Traditional Media Online” panel a bit late.  Meredith is talking about the trend toward accountability in advertising and explaning Google Adwords for TV, which has been flying under the radar a bit. GoogleTV has a partnership with DISHTV where they analyze how many viewers were watching your ad when it ran […]

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Last Friday, Allison Mnookin, VP Small Business for Intuit, presented results of a small business survey at the Kelsey Group’s Interactive Local Media conference. The presentation was full of interesting stats but the one that really stood out was that about 20% of those surveyed claimed that SEO was by far their “most effective” online […]

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Here’s what I am getting from the ILM presentation by Chamath Palihapitiya, VP of Product Marketing & Operations, Facebook: Facebook = big: 55 million active users 250,000 new users per day One year from now 200 million people Greater than entire sum of paid and unpaid usage of newspapers in 2006

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Ian McAnerin of McAnerin Networks offers these tips to finding good links: Search Google: If it’s in Google chances are it’s a page worth getting a link from.  I don’t totally agree with this but it’s liveblogging so wtf. Search For Sites That Allow You To Submit Links: Search Google with terms related to your […]

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Matt Stoddardt of Linkworth offers these tips on how to get local links: Get the obvious local links – BBB – Chambers of Commerce – Search city+state+associations to find relevant local organizations. There are hundreds of listings for realtor groups, legal groups, medical groups, etc. Chances are there is something that is relevant for your […]

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