I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation.
1.8B searches on their network
20M unique visitors/mnth to Yellowpages.com
250% Mobile Search Growth 2008-2009
74% brand awareness for Yellowpages.com
$89B U.S. Local Ad Spend – Local Interactive = 14% ($12B)
38% of all online search traffic is “local”
27M businesses listed on yellowpages.com
He’s been talking a lot about the importance of social in a general way and hinted that it’s going to be a big part of their future strategy – “We have a neat brand and URL we’re going to launch soon” – Look out Yelp!.
They are making a heavy investment in mobile building apps for all major platforms.
He envisions a one-stop-shop for local interactive media – search, social, display, etc.
2 Response Comments
…38% of all online search traffic is “local”…
It’s amazing how many businesses with otherwise great sites miss the boat on this. This statistic is great ammunition.
Hi Andrew,
Congratulations for your great blog. I think http://www.yp.com it´s going to be an interesting site!!!
😉