I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation.
1.8B searches on their network
20M unique visitors/mnth to Yellowpages.com
250% Mobile Search Growth 2008-2009
74% brand awareness for Yellowpages.com
$89B U.S. Local Ad Spend – Local Interactive = 14% ($12B)
38% of all online search traffic is “local”
27M businesses listed on yellowpages.com
He’s been talking a lot about the importance of social in a general way and hinted that it’s going to be a big part of their future strategy – “We have a neat brand and URL we’re going to launch soon” – Look out Yelp!.
They are making a heavy investment in mobile building apps for all major platforms.
He envisions a one-stop-shop for local interactive media – search, social, display, etc.
2 Response Comments
…38% of all online search traffic is “local”…
It’s amazing how many businesses with otherwise great sites miss the boat on this. This statistic is great ammunition.
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