A few months ago I noticed that Yelp, one of the media darlings of local search, had hired Rand Fishkin of SEOMoz to update their SEO strategy. As a former Yelp competitor I had spent a fair amount of time studying their local SEO tactics and I thought it might be helpful for my readers […]

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This one’s a little crazy, but it’s guaranteed to get you local search traffic. The good news about many online yellow pages sites is that their formulas for displaying results are a lot easier to figure out than Google’s. My personal favorite is the “distance sort” result. When you search Yellowpages.com for “pizza” in “Pleasanton, […]

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It’s Mr. Data! Making sure your business’ location and services data is up to date across the Web is perhaps the most important thing you can do to help potential customers find you. And the Local SEO Guide is here to help. The sites listed below are some of the most important in the local […]

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Ian White’s Urban Mapping provides neighborhood data to local search companies meaning when you search for “Starbucks in Soho”, chances are the search engine you’re using uses Urban Mapping’s data to figure out where “Soho” is. Neighborhoods are weird things, most of them do not have defined boundaries of where they start and stop. I […]

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Here’s part II of what I’ll be talking about at SMX Local in a few minutes. So you’re a business and you have a local website or websites you like (or don’t like but have been successful at not dealing with that issue). Your business info is listed all over the Web. You’re on a […]

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Internet yellow pages sites (IYPs) generate a lot of traffic. Superpages.com has over 21 million visitors per month. Yellowpages.com has over 19 million. A lot of this traffic comes from search engine optimization. The IYPs target two main types of searches – business name searches (e.g. Joe’s Plumbing) and city/category searches (e.g. Plumber in Austin, […]

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Thanks for stopping by. This blog is still under construction but in a couple of weeks I’ll be posting on a regular basis on local search engine optimization and SEM topics to help small, medium and big businesses figure out how to use search engines to grow their businesses. Please check back or drop me […]

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