A lot of you have been asking for a copy of the presentation I gave at last week’s Interactive Local Media conference. The subject was how to use keyword research and site architecture to help a site rank for variations of searches for service categories in a particular city.The challenge most local search sites have […]
A few months ago I noticed that Yelp, one of the media darlings of local search, had hired Rand Fishkin of SEOMoz to update their SEO strategy. As a former Yelp competitor I had spent a fair amount of time studying their local SEO tactics and I thought it might be helpful for my readers […]
I recently got an email from a reader asking me for some quick advice on his website which was a local directory of a specific kind of business. I only had a minute but I wanted to give him something that would be helpful. I scanned his site and immediately noticed that the only way […]
I am in the Minneapolis airport in between connecting flights and couldn’t resist adding my $0.02 to the Google Phone announcement and how it relates to local search. Here’s the (extremely uninformed) deal:
If you soaked up every excruciating detail of How To Turn Your Site Into An Online Yellow Pages you know that I am a big believer in the power of small businesses to attract a lot of the search traffic that would normally go to local search companies. Likewise if you mind-melded with The One […]
How many times have you found out of date information about your business on the Web? At Insider Pages we averaged several inquiries per day from disgruntled businesses because we were displaying an incorrect phone number, address or name.
This one’s a little crazy, but it’s guaranteed to get you local search traffic. The good news about many online yellow pages sites is that their formulas for displaying results are a lot easier to figure out than Google’s. My personal favorite is the “distance sort” result. When you search Yellowpages.com for “pizza” in “Pleasanton, […]
It’s Mr. Data! Making sure your business’ location and services data is up to date across the Web is perhaps the most important thing you can do to help potential customers find you. And the Local SEO Guide is here to help. The sites listed below are some of the most important in the local […]
You know you’ve got a problem with blogging when you’re high on nitrous oxide smelling the burning fragments of an old filling that’s being drilled and all you can think about is how this would make a great post about local search.
Here’s something that really chaps my hide – web designers who take advantage of a client’s general ignorance of how the Web works and use a client’s site to promote themselves at the expense of the client. Take my good friends over at The Cabinet Center. They wanted a nice flashy website to showcase their […]
If you’re not a provider of local search services you may want to skip this one as it’s very inside baseball. When I see someone blogging about geotargeting it usually refers to making sure that a site provides relevant information for the user’s physical location. However, some sites use a technique called “geotargeting location by […]
I am a big fan of figuring out how to get potential customers cost-effectively via search engines and other kinds of sites with a lot of users. I should be – that’s what I do for a living. But what about my friend Sandy who has a small “brief therapy” business and spent a bunch […]
There’s a great post on how small businesses can optimize for Google Univeral Search on TopRankBlog. I have some thoughts on this to share with you at a later date but for now this is a pretty good place to start.
Here’s a way to get your fair share of traffic from Google and then some. You may have noticed that Google serves up 3 local listings in its Web search results (results you get from searching via the Google.com home page among others) if G thinks you are searching for a yellow pages-like search. For […]
Gib Olander of Localeze, a business information provider to local search services, presented a concept at the SMX Local conference last week that I thought might be helpful for businesses who are trying to wrap their heads around how they can use search engines to drive qualified traffic to their sites.
It’s always preferable to get search engine users to find your site before they find an intermediary like an online yellow pages, but there also can be an advantage to using the SEO expertise of other sites to help you dominate search engine results pages (SERPs).I noticed a SEO company in Charlotte, NC, Top Rank […]
Here’s a fun idea I picked up from Michael Jones’ (head tech guy at Google Maps) keynote at SMX Local (actually they’ve asked me to call it “SMX Lomo”). This is one of those way out there SEO tactics that will take some effort and probably won’t bear fruit for a while but I like […]
As part of my presentation at SMX Local I put together a list of all of the “social IYPs”, or national yellow pages sites that allow customer reviews. There was quite a discussion about how trustworthy these reviews were. Greg Sterling has a recap of that discussion on his blog. Paul Ryan, CEO of Perform […]
Ian White’s Urban Mapping provides neighborhood data to local search companies meaning when you search for “Starbucks in Soho”, chances are the search engine you’re using uses Urban Mapping’s data to figure out where “Soho” is. Neighborhoods are weird things, most of them do not have defined boundaries of where they start and stop. I […]
Jenny Halasz, SEO Manager for Acronym Media, provided some good best practices tips for how to manage a local mobile ad campaign yesterday at SMX Local. Without further ado, here they are:
Here’s part II of what I’ll be talking about at SMX Local in a few minutes. So you’re a business and you have a local website or websites you like (or don’t like but have been successful at not dealing with that issue). Your business info is listed all over the Web. You’re on a […]
Vanessa Fox, formerly of Google and now of Zillow, made an interesting comment on the SMX Local SEO panel today. While encouraging businesses to upload as much data as possible, including photos, to Google Local Business Center, she said “If your data matches 3rd party data that is important – you’re seen as more accurate.”
Here’s a quick tip I picked up at the SMX Local SEO panel. From Matt Van Wagner of FindMeFaster: According to Matt he was working on a nursing home chain campaign and they found that using keyword+full state name (e.g. “nursing home New York”) outperformed keyword + state abbreviation (e.g. “nursing home NY”) for both […]
Internet yellow pages sites (IYPs) generate a lot of traffic. Superpages.com has over 21 million visitors per month. Yellowpages.com has over 19 million. A lot of this traffic comes from search engine optimization. The IYPs target two main types of searches – business name searches (e.g. Joe’s Plumbing) and city/category searches (e.g. Plumber in Austin, […]
Thanks for stopping by. This blog is still under construction but in a couple of weeks I’ll be posting on a regular basis on local search engine optimization and SEM topics to help small, medium and big businesses figure out how to use search engines to grow their businesses. Please check back or drop me […]