Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report
Google Local Rankings Weather Report

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2 Response Comments

  • Mark Goho  November 6, 2013 at 2:41 pm

    Hey Andrew, I kind of get this – I’ve seen this weather report kind of thing on Moz’s website for Google’s general algorithm. However, this is the first time seeing something like it for local Search.

    When I go to the website that hosts this report there’s like nothing written about it. Do you have any insight into what the “degrees” mean?

    I manage a TON of listings for businesses in the US and Canada and I have my own “weather forecast” for those. How does this guy come up with this data?

    • Andrew Shotland  November 6, 2013 at 4:11 pm

      I think the hotter the weather, the more fluctuations in G+ Local rankings. My guess is they will add more detail soon. They just launched it today.