The Friday after Thanksgiving this year my sister-in-law was up early to hit a special 4am sale at Best Buy. When she got back loaded with electronics she jumped on the Internet looking for special sales at other local retailers.
I’ll be commiserating with some serious local search junkies at the Kelsey Group’s Interactive Local Media 2007 conference next week in Los Angeles. If you’d like to connect there and talk about the wild world of local search marketing please shoot me an email at localseo at localseoguide.com.
It’s Turkey week so I won’t be too active, but in honor of the holiday I thought I would point you towards this turkey of a marketing move. My friend Tim from ConvertOffline has found an instance where DexKnows is using Google’s content network to target an ad for a dentist in Henderson, NV. The […]
Here’s Part II from last week’s SEO analysis of Yelp. Sorry it took so long. In this week’s episode we are going to analyze the following pages on Yelp: 1. Category Landing Page 2. Category Search Results Page 3. Member Profile Page
This week I have been approached by a number of potential clients who have been working with in-house SEO groups from large media companies. I had not been aware of that these groups were now selling services outside of their companies. I had a few of reactions: 1. The prices these groups are charging are […]
It’s been a bit of a crazy week and my posting is falling behind and today is no exception. I hate leaving my loyal readers hanging so today I am going to point you over to Matt McGee’s SmallbusinessSEM blog. He has a great post on the 8 Things The Search Industry Can Teach Small […]
I wasn’t going to post anything today but I read a post about optimizing press releases via PRWeb on E:Visibility’s blog that I thought would be of interest for my readers. Here’s the quick summary: 1. Use Google Trends to target keywords for your press release 2. Google Trends shows you which cities generate the […]
I could use some Soup in New York, NY
A few months ago I noticed that Yelp, one of the media darlings of local search, had hired Rand Fishkin of SEOMoz to update their SEO strategy. As a former Yelp competitor I had spent a fair amount of time studying their local SEO tactics and I thought it might be helpful for my readers […]
Check out this forum filled with grumbling yellow pages advertisers. While the sentiment expressed in these conversations represents the opinion of only a handful of people, it seems like whenever I encounter small, local businesses I hear the same thing over and over. Regarding my post on Yellow Pages 3.0 and how these companies will […]