I wasn’t going to post anything today but I read a post about optimizing press releases via PRWeb on E:Visibility’s blog that I thought would be of interest for my readers.  Here’s the quick summary: 1. Use Google Trends to target keywords for your press release 2. Google Trends shows you which cities generate the […]

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A few months ago I noticed that Yelp, one of the media darlings of local search, had hired Rand Fishkin of SEOMoz to update their SEO strategy. As a former Yelp competitor I had spent a fair amount of time studying their local SEO tactics and I thought it might be helpful for my readers […]

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Check out this forum filled with grumbling yellow pages advertisers. While the sentiment expressed in these conversations represents the opinion of only a handful of people, it seems like whenever I encounter small, local businesses I hear the same thing over and over. Regarding my post on Yellow Pages 3.0 and how these companies will […]

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