Can You See The Real Me?
My brother, David, ran into Roger Daltrey while walking to work the other day and found him to be a very nice guy. That’s not always the case when the Punk meets the Godfather.
The Perfect #1 Ranking In Google For Halloween
A day late but it’s still beautiful to behold the magic of search engine optimization. Check out my latest #1 ranking in Google: search death locations Believe it or not someone just found my blog via this search. Whoever you are don’t do it! Think of rainbows and flowers and little babies in their booties […]
How to Avoid Becoming a Commodity by Blogging
I was recently asked if a small business should start a blog and my initial reaction was something like “great idea but it’s probably not the right move for most small businesses given the time and energy required”. Then I thought that actually not every blog needs to be a daily or even weekly affair. […]
One Scary Month In Local Search Blogging
I am celebrating Local SEO Guide’s one month anniversary (and Halloween) of spewing forth thoughts on local search with a greatest hits post. For those of you new to these pages here are the top posts from the past 30 days. And here’s your tip of the day:
The SEO Friendly CMS
A client was recently told that they needed to build a custom content management system or CMS. If your web developer or head of engineering is telling you they need to build you a custom content management system and you have survived the initial heart attack, here are some recommendations (apologies for the formatting) for […]
Video Optimization: Is Your Dentist Ready for His Close-Up?
If video SEO is in the NY Times you know it’s gone mainstream. Yesterday the Times ran a piece on how a dentist in Pennsylvania has posted a video about root canal on YouTube to explain the procedure to his patients. Since he posted the video, he has signed up 42 patients via his website. […]
The Value of Links Back To Your Site (A Case Study)
There have been trillions of words written about how valuable it is for search engine optimization to get links back to your site from relevant sites with targeted keywords in the text of those links. So why even bother adding more noise to the conversation? Because I saw something happen the other day that underscores […]
Yellow Pages SEO 3.0 (a.k.a. The New New Yellow Pages)
If you soaked up every excruciating detail of How To Turn Your Site Into An Online Yellow Pages you know that I am a big believer in the power of small businesses to attract a lot of the search traffic that would normally go to local search companies. Likewise if you mind-melded with The One […]
Judysbook R.I.P.
In case you’re interested and hadn’t seen the news, Judysbook, one of the original “social-local” search companies, is shutting down most of its operations and looking for a buyer. More on this story at TechCrunch.
Why Is Your Business Information Out of Date?
How many times have you found out of date information about your business on the Web? At Insider Pages we averaged several inquiries per day from disgruntled businesses because we were displaying an incorrect phone number, address or name.