It’s almost Christmas Eve, the kids are in bed and I bet a lot of you are getting ready for that final stretch of gift wrapping. Maybe this year instead of doing a botch job you’ll do a search on Google for “How To Wrap A Present“. The strange thing is nobody is advertising against […]
This holiday season how about giving the gift of SEO? Why not link to your favorite cause with targeted keywords in the anchor text? It’s the gift that keeps on giving, and of course it looks great under the tree. Here’s my list Google Santa:
Here’s a quick one: Per my post on Black Monday sales here’s yet another reminder to use keywords on your site that focus on seasonal events. A few weeks ago I posted about Matt Booth’s 2008 Predictions for the Yellow Pages. Now I am on page one of Google for searches for “2008 Predictions“. Not […]
I was channel surfing in a hotel tonight and suffering through an incredibly crappy selection of televised entertainment when I came upon Firebrand (warning: huge flash homepage), a channel that just shows very cool commercials. Given the state of TV these days I wasn’t surprised that I found Firebrand TV much more entertaining than anything […]
This isn’t so much a continuation of Yellowbot’s yellow pages seo analysis I wrote about last week as it is a re-examination of the point I brought up regarding Yellowbot’s elimination of category hierarchies.
I recently was shown a letter from a national brand to one of its local retailers prohibiting them from using the brand’s name in their site URLs. I am sure most of the retailers would have no idea why they received this letter but for those in the know this is a shot across the […]
Most of my readers should be familiar with Google Trends and the SEO benefits of using the service as a keyword research tool. For those of you new to the concept, Google Trends shows you terms that a lot of people are currently searching for on Google. Place those terms on your website and you […]
The long tail of search concept is a pretty crazy one when you see it play out in reality. Here are some of the search terms that people have used to find my site in Google: “ads with old people” “advantage of working for google” “blocking yelp” “can you see the real me” “chamath” “cloud […]
Yellowbot made a big splash in the local search world earlier this year when they launched and grew very quickly for a site that was basically just a directory of businesses and service categories. Within three months of its launch the site reportedly had somewhere between 500,000 and 1,000,000 monthly visitors.
The Biggest Loser TV Show recently ran a segment that showcased one of their sponsor’s product that looked like a heart rate monitor. I was in the market for a heart rate monitor and was searching around the Web and discovered this Biggest Loser diet story. I did a search on “biggest loser heart rate […]