Entries Tagged as 'Online Reviews'

The Local Reviews Ecosystem

December 7th, 2010 · 11 Comments

This morning at the BIA Kelsey’s 2010 Interactive Local Media conference, we’ll be introducing a new partnership between Local SEO Guide and BK – a new local social consulting practice for BK clients.  I will be working with them as the Practice Director to help clients chart the social media waters  (Have no fear LocalSEOGuide [...]

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Tags: Online Reviews · Reputation Management · Social Media Optimization

Play Nice With Customers or GOOG Will Get You

December 1st, 2010 · 17 Comments

No doubt you may have read about how some jerk used his bad reputation to rank better in Google and rip people off.  Today Google announced that they have tweaked their algorithm to demote businesses that have bad reputations.  And I quote: we developed an algorithmic solution which detects the merchant from the Times article [...]

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Tags: Google Place Search · Online Reviews · Reputation Management

Google Lights Up Hotpot

November 16th, 2010 · 4 Comments

I noticed “Hotpot” was trending on Twitter and discovered that tonight Google launched it’s response to Yelp and all of the other local social recommendation thingies.  Don’t have time for a pseudo-thoughtful post on the subject so I thought a few screenshots would do.  More later:

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Tags: Google · Google Maps · Google Place Pages · Google Place Search · Online Reviews

Rich Snippets/Poor Execution For Google Places Testimonials

November 3rd, 2010 · 13 Comments

While putting together the Top 10 Reviews Sites In Google Place Search report, we noticed what we thought were testimonials from a business’ website showing up in the reviews section of the result. See the below screenshot from a SERP for “Los Angeles Car Dealers“: In its FAQ on Rich Snippets, Google states that testimonials [...]

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Tags: Google · Google Maps · Google Place Pages · Google Place Search · Online Maps · Online Reviews

Sucky Businesses Should Not Do Business With Search Marketers

August 10th, 2010 · 12 Comments

Readers of this collection of hypertext may recall my tale of woe in dealing with a San Jose Auto Repair shop who done me wrong last year.  The subtitle of that little missive was “A lesson in reputation management” and the subsequent flames that sprung up on various local reviews sites showed how rubbing someone [...]

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Tags: Online Reviews · Reputation Management

It’s MayDay for Yellow Pages Sites

May 27th, 2010 · 24 Comments

image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google.  At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic:  ”this is an [...]

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Tags: Google · Local Search · Online Reviews · Twitter · Yellow Pages · Yelp

Will Yelp Like Facebook Like Buttons?

April 21st, 2010 · 1 Comment

I haven’t seen them live on Yelp yet because years ago Jeremy Stoppleman banned my email address, but that’s another story. The big question – are Facebook’s Like buttons complementary to reviews or do they cannibalize them?

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Tags: Facebook · Online Reviews · Yelp

With Google’s Nearby Places, Reviews Are More Important Than Ever

February 8th, 2010 · 27 Comments

Last week Google launched a controversial new feature on local Place Pages – a list of nearby businesses that promotes local competitors on a business’ Place Page, even if that business has claimed their GLBC profile.  With this move Google has perhaps decided that the Yellow Pages industry is totally off their rockers – many [...]

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Tags: Google Local Business Center · Google Place Pages · Online Reviews

Yahoo Mail Goes All Social On Me

November 10th, 2009 · 1 Comment

I just sent an email out to a bunch of local seo types and saw this on the “message sent” confirmation screen:

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Tags: Google Social Search · Local Search · Online Reviews · Yahoo Local

NYTimes Journalist Uses SEO To Show Her Editorial Bias

July 15th, 2009 · 16 Comments

I am not the first blogger to claim that the NYT has some questionable editorial practices, but the use of links in a recent article by Claire Cain Miller on the how Lifestyle Lift got busted for faking online reviews caught my eye.

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Tags: Online Reviews · Reputation Management