Google Maps & Local Business Reviews: Caution!

If you are thinking about generating a lot of reviews for your business on Google Maps’ write a review feature, I recommend you read this post about a business who lost all of their reviews on Google Maps.  As Miriam Ellis of SolasWebDesign tells it, Canoe Sport in Houston, TX asked their customers to review their business on Google Maps and got over 30 reviews.  Unfortunately it seems like getting too many reviews too fast may have set off a…

The Local Review Spammer’s Guide: National Edition

As part of my presentation at SMX Local I put together a list of all of the “social IYPs”, or national yellow pages sites that allow customer reviews. There was quite a discussion about how trustworthy these reviews were. Greg Sterling has a recap of that discussion on his blog. Paul Ryan, CEO of Perform Local which runs DoneRight.com, made a big stink about the general worthlessness of customer reviews. But for every naysayer there are just as many, if…

Turn Your Small Biz Website Into An Online Yellow Pages & Get Qualified Traffic

Internet yellow pages sites (IYPs) generate a lot of traffic. Superpages.com has over 21 million visitors per month. Yellowpages.com has over 19 million. A lot of this traffic comes from search engine optimization. The IYPs target two main types of searches – business name searches (e.g. Joe’s Plumbing) and city/category searches (e.g. Plumber in Austin, TX). We’ll leave the business name search issue for another post, but there is absolutely no reason why your local business website can’t rank for…