Just stumbled upon the reincarnation of Judysbook. For you youngsters in the local search space, JB, along with Insiderpages and Yelp, was one of the original social-local-search poster children. I believe they even trademarked that term at one point. Whomever is running the show over there has smoked the local search crack pipe and decided […]
Just when you were thinking that the world needed one more online yellow pages with customer reviews, Best of the Web beat you to the punch and launched BOTW Local. So what makes this different from all of the other local search guys out there? On its face, not much. However, in SEO circles BOTW […]
Online reviews can impact rankings, particularly in less competitive markets Ratings can also influence click-through rate from local SERPs (you’re more likely to notice and click on a five star rating v. a one star). Ratings are the new rankings. make it easy for your customers to write a review (they aren’t going to do […]
This just in from Palore:
Local.com added a user reviews system to their site. Time to add them to the list.
Nice piece over at Stephen Espinosa’s blog on how reviews affect local search rankings along with some helpful tips. There’s a reason why his profile name is “McStud”.
Jon Carder, CEO of Mojopages, just asked Matthew Berk if they have ever run into any problems crawling other review sites. Matt: we are respectful of who we crawl – we typically contact the publisher first and often have partnerships. My POV is Google does it so why shouldn’t you? Another question re what about […]
Matthew Berk is a smart guy who built OpenList which was acquired by Marchex. He and Marchex take the “no editor” policy. They want to solve problems with tech, not people. Marchex is a hybrid of online advertising services and tech and consumer-focused websites (150,000+!). They have 26MM monthly uniques. Not bad. They own 93% […]
A reader recently asked me how to generate buzz locally online. If you are going to promote yourself locally one of the first things you need to know is how to find a local audience. So I thought it might be helpful to put together this list of local online media: General Web Search Engines […]
Way back when I met Laurence Hooper who at the time was head product guy on AOL’s local search. He left AOL last year and I stumbled upon his blog one day where he was talking about a new local search service he was working on called Loladex. For whatever reason I checked it out […]