As part of my presentation at SMX Local I put together a list of all of the “social IYPs”, or national yellow pages sites that allow customer reviews. There was quite a discussion about how trustworthy these reviews were. Greg Sterling has a recap of that discussion on his blog. Paul Ryan, CEO of Perform Local which runs DoneRight.com, made a big stink about the general worthlessness of customer reviews. But for every naysayer there are just as many, if not more, people who love them. See Jeremy Stoppleman’s (CEO of Yelp) great smackdown response to Paul’s claims in the comment section of Greg’s post.
The fact is however, to paraphrase Mr. Ryan, if there is a system that involves money someone is going to try and game it. So for those of you who are into gaming the system (or just looking for a plumber recommendation that may or may not be from a trusted source) here is a guide to local search sites with reviews including all of the national US online yellow pages sites with reviews and all of the Web 2.0 darlings I could find. If you know of any more please post them in the comments or email me and I’ll add them to the list.
AngiesList (subscription required)
Smalltown (not national yet but they’ll get there)