Today Yext announced Sync, a service that lets you sync a business’ location data to Facebook along with “enhanced” data such as menus, offers, photos and status updates. While there are plenty of social media management tools that allow you to control content on a Facebook Page, the two big differences with Yext’s service are […]
Danny Sullivan just tweeted that Google is screwing up royally when it comes to searches for “dana point jet ski”: Good job, Google. You ignore HTML title tag, make up your own title instead. Result: misname a harbor as business twitter.com/dannysullivan/… — Danny Sullivan (@dannysullivan) April 30, 2013 I thought it would be interesting to […]
enlarge If you don’t have a good SEO QA process, make sure you let the SEO guy know when you push new stuff live. You’re likely to break something. Better yet, let him know before you push it live.
Dr. Pete Myers’ post, Rel=Confused? Answers to Your Rel=Canonical Questions, has reminded me that I have had a bee in my bonnet about the rel=canonical tag for a while that I’ve been meaning to get off my chest on these hallowed pages. In short, the rel=canonical tag sucks. You can’t always tell if they are working Contrary […]
Ok I know Facebook is a big-ass brand that doesn’t need your stinking organic traffic, but if you’re going to have a big press conference about your amazing new mobile strategy, don’t you think the in-house SEO person would at least do the minimum to make sure that someone searching Google would be able to […]
Mike Blumenthal has some nice LocalSEOGuide bait today on print yellow pages usage trends by advertisers entitled “Annual Print YP Death Watch”: “In many categories the ads are for national players. In florists for example there are 2.5 pages and only 1/8 of one page covers truly local florists….The print YP are no longer a […]
You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”. The report was […]
Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data. The answer: $10 Billion, maybe more. Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors […]
Image lifted from DeviantArt.com Too much business Leads to having to hire more people in a competitive industry where there are not enough skilled providers and a lot of churn from people jumping around trying to make more $ So you end up hiring inexperienced people and trying to train them on a “SEO system” […]
Taylor Hatmaker on Yelp’s Q4 loss of $5.3 million: Yelp should own local. But it doesn’t. The company, founded in the mobile dark age of 2004, is being assaulted on some major fronts. There’s Foursquare of course, but the biggest threat is Facebook’s renewed interest in local, which the company will be building out […]