Twenty Years of Writing Down What Google Did This Time.

What we learn doing SEO for real clients. 1,311 posts since 2007.

Showing posts 401–410 of 1,311, newest first.

Andrew ShotlandBlog

Too Bad Most SMBs Can't Afford Superbowl Ads

Earlier today I thought I had uncovered evidence that GoDaddy faked it's "real" SMB quitting their job Superbowl Ad. Perhaps I posted too soon as further research revealed that the profiled…

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Andrew ShotlandBlog

Anatomy of a Local SEO Campaign

Source: The Internet Client Information Intake Research > Strategy Recommendations Site Audit > Upgrade NAP/Citation Audit > Fix Issues On Site Content Creation Off Site Content Creation Review…

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Andrew ShotlandBlog

Apple Maps May Trust Yelp Data More Than Others...

According to some data I uncovered it appears that Apple Maps Trusts Yelp More Than Business Listing Aggregators: Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency…

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Andrew ShotlandBlog

Hiring: Writer Who Understands Local SEO & Local Search Marketing

A belated happy 2014 to you all. There's been a bit too much going on at the Local SEO Guide workshop to post this year. I'll get back to it eventually. In the meantime, I am looking for a…

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Andrew ShotlandBlog

Google Local Results Are Taking Over The World

Many of my international clients have been living without Google+ Local results I guess because Google couldn't license a reliable set of data to bounce its crawl info off of. A common discussion…

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Andrew ShotlandBlog

About Your Conference Presentation...

A client recently asked for notes on their draft presentation for an upcoming conference. I have attended a number of conferences lately and, like the rest of you, have had to sit through some…

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Andrew ShotlandBlog

Apple Maps Is Starting To Make A Dent in Google Maps

Sending a little love over to AppleMapsMarketing.com: 63% of iPhone Owners Use Apple Maps Says Comscore Since Apple Maps was released, Google Maps usage on the iPhone in the U.S. has dropped by…

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Andrew ShotlandBlog

Cloudy With a Chance of Pending: Google Local Ranking Weather Report

Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report

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Andrew ShotlandBlog

But Some of My Best Friends Are Social Media Managers....

This post on Why Are So Many Social Media Managers Dipshits is so good. My father always said "If you don't have something nice to say about someone, don't say anything." But let's face it, Social…

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Andrew ShotlandBlog

Jill Whalen, Queen of SEO, Retires From SEO

For those of you not familiar with Jill, she has been a steady voice of high quality SEO in the industry as far back as I can remember. I certainly have grabbed tip or two from her over the years.…

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