Enterprise SEO Strategy Tip: Don't Roll Back Your Canonicalization | Local SEO Guide

Enterprise SEO Strategy Tip: Don’t Roll Back Your Canonicalization

April 24, 2013

by Andrew Shotland

If you don’t have a good SEO QA process, make sure you let the SEO guy know when you push new stuff live. You’re likely to break something. Better yet, let him know before you push it live.

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About Author

Andrew Shotland

Helped launch Showtime Networks first website. From there to NBC’s Internet division and ran NBC.com, launching some of the first TV to Web experiences. In 2003, helped launch InsiderPages which was acquired by CitySearch in 2006. Since then, helping clients big and small with this strange thing called “SEO”.

One Response Comment

Joel Dare May 15, 2013 at 6:47 am

Good point. I learned the hard way recently.

I’m my own SEO guy. I was looking at my top page in the stats. I decided to try to monetize that page. I added a new paragraph of text and a form. My traffic immediately took a nose dive.

I’m still not sure exactly why it happened. Maybe Google devalues a site when it’s first changed. Maybe I did something wrong.

Luckily, I hadn’t monetized the page, so it didn’t cost me anything but traffic.