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Entries Tagged as 'Kelsey Group'

My Presentation From The Kelsey Conference

May 4th, 2008 · 2 Comments

I have received a bunch of requests for the presentation I gave at Friday’s morning session at the Kelsey Group’s Drilling Down on Local Conference so I thought I would post it here.
Thanks again to Peter, Mike, Matt, Neal, John, Pam, Bobbi and the rest of the Kelsey gang for putting on a great conference […]

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Tags: Kelsey Group

Kelsey Conference Wrap Up

May 2nd, 2008 · 2 Comments

Just wanted to finish off the week by thanking the Kelsey Group for putting on another great local search show.  I took away four big points:
1. SMB video is hot and while it’s still in its infancy a lot of people think it’s going to be a big winner
2. Search marketing is still a huge […]

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Tags: Kelsey Group

Kelsey Update: Erik Jorgensen of Microsoft Local

May 2nd, 2008 · 1 Comment

I just gave a talk on top SEO tricks and now Erik Jorgensen of Microsoft Local is going to blow our minds with some great mapping tricks.  Here’s the stream of consciousness:
One size does not fit all when it comes to local. 3 modes of website use:
1. Find - looking for quick answers
2. Research […]

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Tags: Microsoft · Kelsey Group · Mobile Search

Adbrite Goes Local

May 1st, 2008 · No Comments

Just walked in on the tail end of Paul Levine’s presentation at the Kelsey Conference on Adbrite and its local targeting capabilities.  Apparently Adbrite has a lot more local inventory than the last time I checked, which was about a year or so ago.  And they have a lot more media options and there are […]

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Tags: Kelsey Group

Kelsey Update: SMB Video From Spotmixer

May 1st, 2008 · 2 Comments

Spotmixer, a new SMB make-your-own online video service, launched today and I sat down with the team to find out more about their service.
Like Mixpo,  Spotmixer provides simple templates (based on industry and emotion - I saw the “hip” template) and editing tools that allow a business to upload photos to create a slick video.  […]

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Tags: Small Business Video · Kelsey Group

DDL: Not Blogging This Morning

May 1st, 2008 · No Comments

Sorry guys.  Putting out some fires.  Should be back this afternoon.

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Tags: Kelsey Group

DDL: Anupam Gupta of Mixpo

April 30th, 2008 · 1 Comment

Coming into this one late unfortunately.  Mixpo is provides an easy way to create web videos for marketing.
Mixpo provides a dashboard to help measure the effectiveness of the video.  You can click on a video from a campaign to get impressions, views and conversions for specific time periods.  You can see a map that shows […]

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Tags: Small Business Video · Kelsey Group · Online Coupons · Online Maps

DDL: Seth Gardenswartz of SpaBoom

April 30th, 2008 · No Comments

Like most other SMBs, spas could give a flying $@!%$* (did I spell that right?) about technology, SEO, search engine advertising, anything with the word “click”, SERPs, etc.  “Sticky” is never a good term in the spa industry.
1/3 of avg. spa revenue from gift certificates.  SpaBoom’s pay for performance private labeled online gift certificate model […]

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Tags: Kelsey Group · Verticals

DDL: Mark Britton of Avvo

April 30th, 2008 · 1 Comment

Newsflash: Now using the “DDL” (Drilling Down on Local) acronym to shorten titles.
Avvo is a ratings site for lawyers. Currently in 13 states plus DC = 65% of all practicing lawyers.
Because B2B is boring they have been able to get a strong foothold into the legal vertical. I totally agree, both with the […]

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Tags: Kelsey Group · Verticals

Yet More Kelsey Stuff: Matthew Berk of Marchex

April 30th, 2008 · No Comments

Matthew Berk is a smart guy who built OpenList which was acquired by Marchex. He and Marchex take the “no editor” policy. They want to solve problems with tech, not people.
Marchex is a hybrid of online advertising services and tech and consumer-focused websites (150,000+!). They have 26MM monthly uniques. Not […]

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Tags: Marchex · Kelsey Group