LOC@L SEO GUIDE

I have received a bunch of requests for the presentation I gave at Friday’s morning session at the Kelsey Group’s Drilling Down on Local Conference so I thought I would post it here.
Thanks again to Peter, Mike, Matt, Neal, John, Pam, Bobbi and the rest of the Kelsey gang for putting on a great conference […]

[Read more →]

Just wanted to finish off the week by thanking the Kelsey Group for putting on another great local search show.  I took away four big points:
1. SMB video is hot and while it’s still in its infancy a lot of people think it’s going to be a big winner
2. Search marketing is still a huge […]

[Read more →]

I just gave a talk on top SEO tricks and now Erik Jorgensen of Microsoft Local is going to blow our minds with some great mapping tricks.  Here’s the stream of consciousness:
One size does not fit all when it comes to local. 3 modes of website use:
1. Find - looking for quick answers
2. Research […]

[Read more →]

Just walked in on the tail end of Paul Levine’s presentation at the Kelsey Conference on Adbrite and its local targeting capabilities.  Apparently Adbrite has a lot more local inventory than the last time I checked, which was about a year or so ago.  And they have a lot more media options and there are […]

[Read more →]

Spotmixer, a new SMB make-your-own online video service, launched today and I sat down with the team to find out more about their service.
Like Mixpo,  Spotmixer provides simple templates (based on industry and emotion - I saw the “hip” template) and editing tools that allow a business to upload photos to create a slick video.  […]

[Read more →]

Sorry guys.  Putting out some fires.  Should be back this afternoon.

[Read more →]

Coming into this one late unfortunately.  Mixpo is provides an easy way to create web videos for marketing.
Mixpo provides a dashboard to help measure the effectiveness of the video.  You can click on a video from a campaign to get impressions, views and conversions for specific time periods.  You can see a map that shows […]

[Read more →]

Like most other SMBs, spas could give a flying $@!%$* (did I spell that right?) about technology, SEO, search engine advertising, anything with the word “click”, SERPs, etc.  “Sticky” is never a good term in the spa industry.
1/3 of avg. spa revenue from gift certificates.  SpaBoom’s pay for performance private labeled online gift certificate model […]

[Read more →]

Newsflash: Now using the “DDL” (Drilling Down on Local) acronym to shorten titles.
Avvo is a ratings site for lawyers. Currently in 13 states plus DC = 65% of all practicing lawyers.
Because B2B is boring they have been able to get a strong foothold into the legal vertical. I totally agree, both with the […]

[Read more →]

Matthew Berk is a smart guy who built OpenList which was acquired by Marchex. He and Marchex take the “no editor” policy. They want to solve problems with tech, not people.
Marchex is a hybrid of online advertising services and tech and consumer-focused websites (150,000+!). They have 26MM monthly uniques. Not […]

[Read more →]