VCs from Canaan Partners (Warren Lee), Trinity Ventures (Patricia Nakache) & Comcast Ventures (Michael Yang):
Patricia Nakache:
no one has cracked local impulse purchases - mentions Groupon
Warren Lee:
Skeptical that growth will happen as fast as Kelsey predicts because access to venture capital is not as easy. Venture capital is going to contract by 20-30% and fragmented nature [...]
Entries Tagged as 'Kelsey Group'
Venture Capital Funding for Local Search #ILM09
December 9th, 2009 · No Comments
Tags: ILM · Kelsey Group
Local SEO Tools, Tricks & Strategies #ILM09
December 9th, 2009 · 3 Comments
I am supposed to be up there but given my lack of voice I thought it not such a good idea. Here’s the presentation I would have given
ILM 09 Local Media SEO Presentation (it definitely needs narration so feel free to ping me with questions)
it’s pretty much a rehash of my SEL post: Don’t Give [...]
Tags: ILM · Kelsey Group
Kenshoo Local Launches - Sivan Metzger #ILM09
December 9th, 2009 · 2 Comments
Sivan Metzger, GM of the just announced Kenshoo Local, is up and talking about the local search marketing challenges:
Massive programs/thousands of listings
Cumbersome on-boarding process
Resource intensive ongoing management process
Cross channel geo-targeting/tracking conversions
Manual keyword & bid optimization
Huge surge in demand for SEM services from SMBs, however:
30-40 accounts per account manager
40 accounts x $500/mth @20% margin
= no profit [...]
Tags: ILM · Kelsey Group
Panos Bethanis of Directory M #ILM09
December 9th, 2009 · No Comments
DirectoryM is a huge local search network that most people in the local search biz don’t know anything about. Here’s waht Panos had to say:
It looks like DirectoryM takes in a lot of third party data to provide relevant content. They either crawl and suck it in or they have a deal with the partner [...]
Tags: ILM · Kelsey Group
Jeff Ferguson of Local.com #ILM09
December 9th, 2009 · 2 Comments
Lost my voice at SES Chicago yesterday. Thankful I made it out of O’Hare. Since I am effectively mute I will probably be doing a bit of blogging at the Kelsey ILM 09 show.
Just came in to the pre-conference at the tail-end of a talk by Jeff Ferguson of Local.com on the different local marketing [...]
Tags: ILM · Kelsey Group
BIA Kelsey ILM 2009 in Los Angeles Coming Up
November 20th, 2009 · No Comments
I’ll be speaking at the BIA Kelsey ILM ‘09 Local Search “Preconference” - sort of akin to sitting at the kiddie table at Thanksgiving - along with Mr. David Mihm, Chris Spanos of AOL/Going.com and BIA Kelsey’s Mike Boland. We’ll be doing a site clinic as part of the session so if you have a [...]
Tags: ILM · Kelsey Group
David Krantz of AT&T Interactive - #DMS09
September 23rd, 2009 · 4 Comments
I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation.
1.8B searches on their network
20M unique visitors/mnth to Yellowpages.com
250% Mobile Search Growth 2008-2009
74% brand awareness for Yellowpages.com
$89B U.S. Local Ad Spend - Local Interactive = 14% ($12B)
38% of all online search traffic is “local”
27M businesses listed on yellowpages.com
He’s been talking [...]
Tags: Kelsey Group · Yellowpages.com
Mobile Yellow Pages Panel - #DMS09
September 22nd, 2009 · 4 Comments
Mike Boland of BIA Kelsey is overseeing the mobile local search panel.
Danny Francis of Cellcity walks through an implementation of GoOrlando which appears to be a simple IYP put on an iPhone. Per Danny’s comment below this was just a demo app to show what a basic local mobile search app could be. I am [...]
Tags: Kelsey Group · Local Search · Mobile Search · Online Coupons · Yellow Pages
Local Search Consumer Survey Data - #DMS09
September 22nd, 2009 · 2 Comments
Steve Marshall of BIA Kelsey Group is going over some consumer research re local search. Some of the key points:
16% of consumers use Social Networking Sites as a Source for Local Shopping Info
47% think ratings or testimonials from users of a product or service is very important, up from 40% two years ago
18% of those [...]
Tags: Kelsey Group · Local Search · Yellow Pages
Prescription for the Yellow Pages - #DMS09
September 22nd, 2009 · 24 Comments
Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs:
Some quotes from CEOs on where we are today:
“Conserving cash has replaced growth. Advertisers have reduced spending at a rate we’ve never seen before”
“Print usage has dropped significantly. Nobody talked about usage in the past because sales were based on [...]
Tags: Kelsey Group · Local Advertising · Small Business Marketing · Yellow Pages
Building a Multi-Product Sales Organization - DMS09
September 22nd, 2009 · 3 Comments
Panelists:
Taylor Treese - MediaTraks, Dean Hodges - American Directory Systems, Eitan Ackerman - Amdocs
The panel started out talking about the growing interest in selling digital products. There are a number of bottlenecks - sales has a hard time adjusting to selling digital and it’s a challenge to upgrade backend technologies to deliver these new products.
Tags: Kelsey Group · Small Business Marketing · Yellow Pages
Michael Taylor of The Kelsey Group - The Selling to SMBs Landscape
September 22nd, 2009 · 2 Comments
Let’s start out the conference with a little liveblogging:
Michael Taylor of BIA Kelsey started out the Kelsey DMS ‘09 conference with a “preconference” presentation on the landscape of selling marketing services to SMBs.
The number of local media choices is increasing - TV, Yellow Pages, Newspaper, Radio, IPTV, Mobile, PayPerCall, etc.
Questions SMB’s ask:
How do local media [...]
Tags: Kelsey Group · Small Business Marketing
Twitter As A Sales Tool For Conferences: #marketplaces2009
March 18th, 2009 · 1 Comment
Ok I am hung up on Twitter today. Here’s another thing I learned at the Kelsey Conference about Twitter - It’s an amazing marketing tool at conferences.
During the conference the moderators periodically mentioned that people should tweet conference-related stuff using #marketplaces2009 so that all of the conference tweets would be easy to find in Twitter [...]
Tags: Kelsey Group · Twitter
Kelsey Conference Update Coming
March 18th, 2009 · No Comments
Sorry for the radio silence. It has been a busy conference and I haven’t had a chance to summarize my thoughts and conversations.
Will do so later this week.
Tags: Kelsey Group
MySpace Yellow Pages: 40% of U.S. Moms Can’t Be Wrong?
March 16th, 2009 · 2 Comments
Just sat through the Jeff Berman of MySpace’s keynote at the Kelsey Group’s Marketplaces 2009 conference. There was a lot of talk about personalization and how huge the audience is, but I only heard lip service paid to local. Berman gave an example of how a roofer got a $30K deal via a $100 self-serve [...]
Tags: Kelsey Group · Superpages · Yellow Pages



