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Whenever I run into the guys from Yellowbot (aka Solfo) at a local search conference, the exchange is typically something like “hard to believe we are at another one of these things…”. In other words, Erron, Emad and the gang have been at the Local game a long time.  I was surprised when Matt Booth jumped the […]

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I am at BIA Kelsey’s ILM West show today and tomorrow. Be sure to catch my panel: The Pros & Cons of SEO Outsourcing with Will Scott of SearchInfluence and Tim Judd of Elocallisting.com. If you’re around and want to catch up, please hunt me down. I am writing this from the lobby of the […]

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For those of you making it to Boston for ILM East on March 26th I will be running a “precon” on “SEO for CEOs (and everyone else)” at 10am. The session will cover: 1. SEO strategies for local-oriented businesses in the Post-Panda & Post-Venice Update world 2. How to build an in-house SEO organization 3. […]

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I’ll be holding forth at a “pre-conference” session on SEO for CEOs (And Everyone Else) at the ILM East conference in Boston on March 26th.  The session will focus on enterprise SEO business models for businesses that serve SMBs as well as my take on how local search co’s can use SEO strategically in the […]

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This was my favorite piece of data that came out of the BIAKelsey ILMWest show:   (For the bots) Only 13% have a local phone number on their homepage #insane Only 24% have an email address on the site #alsoinsane 36% of these sites are single page #couldbeofficial

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I haven’t had time to do any blogging at #ILMWest but as the show winds down, I thought I’d post some of the slides that BIAKelsey has shared with me.  This one shows that Local Search is going to grow by 50% over the next few years: Kudos btw to BIAKelsey for doing a great job […]

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If you are going to be at ILM West and want to connect let me know.  I will be there on Monday & Tuesday.  If you are looking for a partner to supply awesome mobile sites for SMBs let me know and I’ll show you some cool stuff.

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Yesterday I formally launched a partnership with BIA/Kelsey to provide their clients with a “Social Local Media Advisory Service”. Here’s the kind of stuff we’ll be helping clients with: SLM will spotlight buyers, sellers, platform developers, vendors, practitioners and thought leaders engaged in the use of social media tools and techniques to forward customer relationships. […]

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Just put up my introductory post for the new BIA/Kelsey Social Local Media advisory service.  While LSG will still be my primary publishing platform, I will also be regularly posting over at the BIA/Kelsey blog on subjects related to Social & Local. Stay tuned.

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Stop sending me irrelevant press releases (I know you won’t but I had to ask).  They get deleted/ignored every time. I will be covering more local-social media trends as part of the new Local Social Consulting Advisory Service I am starting with BIA/Kelsey.  If you are doing innovative things in this area and want me […]

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I am putting together a conference session for BIA Kelsey’s Interactive Local Media East show in Boston on March 21 and looking for a few in-house SEOs who work at big brands with a local focus (e.g. chain stores) to participate.  If that’s you or you know of someone who fits the bill please ping […]

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Liveblogging: Emily White, formerly of Google Local and now running Facebook Local, starting out with “it’s all about people”. How far we come – My Facebook profile is my true identity v. my original AIM screen name 10 years ago. If you’re not interacting online with your true identity, what are you trying to do? […]

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Liveblogging Payam Zamani of Reply.com is talking about how service-based businesses are still struggling online. Search Engine and Display marketing are imprecise (intent of consumer and location are not precisely known), complicated (significant expertise and infrastructure required) and expensive (poor targeting = wasted $). Now showing the Reply.com solution of an “Enhanced Click”. We send […]

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Casey Squier of Geomentum talking at BIA/Kelsey #ILM10 about what advertisers are looking for in local: What does our media mix look like over the next few years? How do we migrate our offline media mix to online, specifically around local? Approximately 2,000 points of data for every zip code that agencies don’t want to […]

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Some highlights from Neal & Matt’s opening talk: $133B in local ad spend in 2010 Predicting flat local ad spend in 2011 but rising by about 3%/year over the next three years Interactive is 7% of local media revenues v. 8.3% for print yellow pages.  TV will continue to be a big chunk with 19%. […]

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Well perhaps “clinic” is overstating it a bit. I am going to be at the BIA Kelsey Group’s ILM 2010 in Santa Clara next Tuesday and Wednesday (12/7 -8). If you want to learn more about how Google’s new Place Search has affected local search & local SEO, let me know. I’ll be running a […]

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The wifi at the show has finally been fixed so here’s a summary of my notes from Steve Marshall’s presentation on SMB advertising behavior from their survey of SMB advertisers from the end of 2009. Print Yellow Pages Took a Big Hit: In 2008, 32% of SMBs advertised in the print book v. only 25% […]

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If you’d like to have a chat about SEO, Social Media or the whole Mosque/Quran thing, please come find me at the conference.  And be sure to check out the local social media panel I am moderating, Social Media + Yellow Pages = A New Lease on Life? featuring: Paul Dawalibi, President and CEO, Praized […]

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Jon is responsible for Local & Mapping at AOL (aol.?) aol. is looking as local as their big opportunity, particularly because it involves content, which is where aol. is putting a lot of investment. Patch is the cornerstone of aol.’s local strategy.  They have created a “scalable” technology platform.  They then hire a journalist and […]

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VCs from Canaan Partners (Warren Lee), Trinity Ventures (Patricia Nakache) & Comcast Ventures (Michael Yang): Patricia Nakache: no one has cracked local impulse purchases – mentions Groupon Warren Lee: Skeptical that growth will happen as fast as Kelsey predicts because access to venture capital is not as easy. Venture capital is going to contract by […]

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Update: Check out my list of great Local SEO Tools here I am supposed to be up there but given my lack of voice I thought it not such a good idea.  Here’s the presentation I would have given ILM 09 Local Media SEO Presentation (it definitely needs narration so feel free to ping me […]

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Sivan Metzger, GM of the just announced Kenshoo Local, is up and talking about the local search marketing challenges: Massive programs/thousands of listings Cumbersome on-boarding process Resource intensive ongoing management process Cross channel geo-targeting/tracking conversions Manual keyword & bid optimization Huge surge in demand for SEM services from SMBs, however: 30-40 accounts per account manager […]

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DirectoryM is a huge local search network that most people in the local search biz don’t know anything about.  Here’s waht Panos had to say: It looks like DirectoryM takes in a lot of third party data to provide relevant content. They either crawl and suck it in or they have a deal with the […]

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Lost my voice at SES Chicago yesterday.  Thankful I made it out of O’Hare.  Since I am effectively mute I will probably be doing a bit of blogging at the Kelsey ILM 09 show. Just came in to the pre-conference at the tail-end of a talk by Jeff Ferguson of Local.com on the different local […]

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I’ll be speaking at the BIA Kelsey ILM ’09 Local Search “Preconference” – sort of akin to sitting at the kiddie table at Thanksgiving – along with Mr. David Mihm, Chris Spanos of AOL/Going.com and BIA Kelsey’s Mike Boland.  We’ll be doing a site clinic as part of the session so if you have a […]

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I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation. 1.8B searches on their network 20M unique visitors/mnth to Yellowpages.com 250% Mobile Search Growth 2008-2009 74% brand awareness for Yellowpages.com $89B U.S. Local Ad Spend – Local Interactive = 14% ($12B) 38% of all online search traffic is “local” […]

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Mike Boland of BIA Kelsey is overseeing the mobile local search panel. Danny Francis of Cellcity walks through an implementation of GoOrlando which appears to be a simple IYP put on an iPhone.  Per Danny’s comment below this was just a demo app to show what a basic local mobile search app could be.  I […]

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Steve Marshall of BIA Kelsey Group is going over some consumer research re local search.  Some of the key points: 16% of consumers use Social Networking Sites as a Source for Local Shopping Info 47% think ratings or testimonials from users of a product or service is very important, up from 40% two years ago […]

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Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth.  Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly.  Nobody talked about usage in the past because sales […]

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Panelists: Taylor Treese – MediaTraks, Dean Hodges – American Directory Systems, Eitan Ackerman – Amdocs The panel started out talking about the growing interest in selling digital products.  There are a number of bottlenecks – sales has a hard time adjusting to selling digital and it’s a challenge to upgrade backend technologies to deliver these […]

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