LOC@L SEO GUIDE

This was my favorite piece of data that came out of the BIAKelsey ILMWest show:   (For the bots) Only 13% have a local phone number on their homepage #insane Only 24% have an email address on the site #alsoinsane 36% of these sites are single page #couldbeofficial

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I haven’t had time to do any blogging at #ILMWest but as the show winds down, I thought I’d post some of the slides that BIAKelsey has shared with me.  This one shows that Local Search is going to grow by 50% over the next few years: Kudos btw to BIAKelsey for doing a great job [...]

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If you are going to be at ILM West and want to connect let me know.  I will be there on Monday & Tuesday.  If you are looking for a partner to supply awesome mobile sites for SMBs let me know and I’ll show you some cool stuff.

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Yesterday I formally launched a partnership with BIA/Kelsey to provide their clients with a “Social Local Media Advisory Service”. Here’s the kind of stuff we’ll be helping clients with: SLM will spotlight buyers, sellers, platform developers, vendors, practitioners and thought leaders engaged in the use of social media tools and techniques to forward customer relationships. [...]

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Just put up my introductory post for the new BIA/Kelsey Social Local Media advisory service.  While LSG will still be my primary publishing platform, I will also be regularly posting over at the BIA/Kelsey blog on subjects related to Social & Local. Stay tuned.

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Stop sending me irrelevant press releases (I know you won’t but I had to ask).  They get deleted/ignored every time. I will be covering more local-social media trends as part of the new Local Social Consulting Advisory Service I am starting with BIA/Kelsey.  If you are doing innovative things in this area and want me [...]

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I am putting together a conference session for BIA Kelsey’s Interactive Local Media East show in Boston on March 21 and looking for a few in-house SEOs who work at big brands with a local focus (e.g. chain stores) to participate.  If that’s you or you know of someone who fits the bill please ping [...]

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Liveblogging: Emily White, formerly of Google Local and now running Facebook Local, starting out with “it’s all about people”. How far we come – My Facebook profile is my true identity v. my original AIM screen name 10 years ago. If you’re not interacting online with your true identity, what are you trying to do? [...]

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Liveblogging Payam Zamani of Reply.com is talking about how service-based businesses are still struggling online. Search Engine and Display marketing are imprecise (intent of consumer and location are not precisely known), complicated (significant expertise and infrastructure required) and expensive (poor targeting = wasted $). Now showing the Reply.com solution of an “Enhanced Click”. We send [...]

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Casey Squier of Geomentum talking at BIA/Kelsey #ILM10 about what advertisers are looking for in local: What does our media mix look like over the next few years? How do we migrate our offline media mix to online, specifically around local? Approximately 2,000 points of data for every zip code that agencies don’t want to [...]

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