Pet Store Local Pack

The 2017 Local Search Ranking Factors, a survey of Local SEO professionals on what they think it takes to rank in local search, was just released at MozCon Local/Local U. Andrew and I both love participating in the survey, as it’s a chance to see what the Local SEO hive mind is thinking. I highly […]

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why-did-my-biz

Today at State of Search Yext’s Christian Ward mentioned this result from “the world’s largest correlation engine”. Kind of says it all: BTW super-impressed with this year’s State of Search. It always was a great conference but it has grown up big time. Kudos to DFWSEM.

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Google Local India

We have been seeing a lot of mismatched locations in the local packs lately but this one takes the cake, er curry…: (Click to enlarge)   You know you can’t beat Nayana Eye Care in Pradesh. They’re “recognized by the Food Corporation of India” and have “world-class sterility.”

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Google MapMaker One Result

An auto dealer client’s GMB page was showing up in Google with a different domain (the car maker’s – Ford.com) attached to it only for certain queries. I started looking through all of the usual data suspects to see if the errant domain was connected to any of the dealer’s business listings and came up […]

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Google Local Icons

As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below: I guess it’s easier to click on a cute picture than try […]

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Fantastic interview by Nyagaslov Zhekov with Dan Austin on Google’s ineffectual response to map SPAM, including Bryan Seely’s spoofing of Secret Service listings earlier this year. Money quote: “The “newest” ploy, which has been in development for several years now, is to use real estate listings on sites like Trulia, and have the PIN card […]

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