Is your store locator a crazed bastard stepchild? Some more evidence that Possum|Platypus|Patagonia|Loren Baker was the “near me” update. We just discovered that the store locator page on one of our clients’ sites was deindexed by Google about two weeks ago. There was nothing “technical” that would have caused Google to do this (i.e. no noindex […]

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Local SEO strategies targeting “near me” queries in the Local Organic section of the SERPs (the non-Local-Pack/Map results) have been kind of a thing for a few years what with Google making it a default suggestion for most queries it considers even remotely “Local”: While SEOs have been studying the effect of the latest update on […]

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A year or so ago, the guy in charge of local search for a fairly big brand wanted to see if we were interested in a project to research if the vendor running their Adwords campaign was “stealing” their local organic traffic by spending millions each month running PPC ads on all of their branded local queries (e.g. “[BRAND] [CITY]”, […]

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It’s Apple Maps news week here at LSG. Apple now appears to be publishing multi-location business listings taken directly from the businesses. Case in point, several electronic vehicle charging station chains have popped up on Apple Maps with a “provided by” notice on their profiles. As you can see from the screenshots in this post, […]

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Apple Maps has updated its Attributions page again with four new business listings partners, 3 US-based location data management/marketing companies and a Swiss Yellow Pages company: Location3 MomentFeed SIM Partners Swisscom Directories Previously Location3 and SIM Partners were accidentally “announced” as partners almost two years ago. At that point we had heard that these partners […]

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Over the last few days this query has been making it’s rounds as something of a hot mystery: https://www.google.com/search?q=** If you haven’t gotten to see/play around with it yet, go ahead and do it. I will still be here when you get back. Honestly, my interest in the query has been slim. Until I was […]

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I was intrigued when these showed up on Twitter this weekend: 1: So a little quick research: Trump digital director Brad Parscale owns a small web design firm in Texas. Seems successful. But def … — Josh Marshall (@joshtpm) August 21, 2016 Paid Parscales company $8m+. Seems like that’s self dealing but very standard way […]

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I often get questions, and pitches, related to our “citation stack” so I figured it made sense to explain the thought process in a post. Our stack consists of 3 things: Yext Moz Local Manual citation audit/cleanup/building The reason for this is pretty simple. Yext & Moz Local are both pretty affordable tools for making […]

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It’s been nice knowing you all, but SEO is officially over, dead and gone. As you very likely know $GOOG has made a bunch of changes that impact the Keyword Planner (and by default Local SEO.) First they started combining keywords and showing grouped monthly search volumes. Then they started showing ranges for keywords unless […]

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If you have been doing SEO for the past few years, particularly for start-ups, chances are you have had to figure out how deal with SEO for Progressive Web Apps. Progressive Web Apps can be great for users but they are not always the most reliable for SEO. Google has not exactly been consistent in its […]

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  PLEASANTON, CA – On June 20th, 2016, Local SEO Guide, one of the world’s premiere providers of Local SEO Services (a high volume keyword according to Google Keyword Planner), after months of procrastination, several false starts and stops, awkward discussions about putting up or shutting up and endless debates about which font “really expresses who […]

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Check out the “342 matches” snippet attached to the MadisonApartmentLiving.com result for “madison wi apartments“: That “342 matches” is only visible on the MadisonApartmentLiving home page when javascript is turned on: So not only is Google seeing content in JS, it considers a number + “matches” relevant enough to put it in the SERP snippet. […]

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