Hey ecommerce sites – worried you are getting too many clicks on head term SERPs? If so, fear not, as yours truly stumbled into a Google test guaranteed to cure you of those annoying up-and-to-the-right trend lines. I invite you to feast your eyes on this “Content Results Page” aka the CRaP SERP:

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We had a bad client call last week. The client is a sexy DTC start-up. They had asked us to put together an editorial strategy to improve their ability to target potential customers via SEO, but when we presented our recommendations which were primarily focused on high-intent-to-purchase queries, the CEO’s first question was “Why can’t […]

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