Author: WillMorriss

[row][one_third][/one_third][one_third][/one_third][one_third][/one_third][/row] Event Date: January 25th at 10 AM PT / 1 ET Join us on Linkedin live January 25th at 10 am for the first part of our Monthly ML Madness webinars, where we’ll be talking about all things ML and AI. This month’s event will feature some hot takes on using AI/ML to create SEO content. Jess Peck, ML engineer at Local SEO guide, will be joined by SEO Data scientist and Founder of Content Curator, Alton Alexander, and…

  TLDR: It’s important to consider how local or national your SEO strategy should be to maximize your SEO investment. This ensures you are properly aligning your content, site structure, and keyword strategy effectively. Before you create content for a keyword check if there are local or city-specific results and check the keyword’s ranking in multiple cities  If there aren’t city-specific results then focus your attention on making pages focused on national search intent vs local search intent If the…

Redesigning a website can be stressful! The last thing you want to do is put a bunch of money, time, and work into a redesign to find out your shiny, new site’s organic traffic is tanking in comparison to the old version.  To help you avoid any SEO unpleasantness and be ahead of the curve, we’ve compiled a high-level overview of what you need to know and do to redesign a website without losing SEO.  You’ll also find a downloadable…

Date: Thursday, November 17, 2022 | 10AM PT We’ve been up to our usual shenanigans trying to discover new search insights but this time we’ve been using some new big data methods and partnerships to get a unique perspective worth sharing. For several months, we’ve been partnering with both Sisu Data and Traject to see if we could reverse engineer Google’s algorithm and use their ML/AI decision intelligence engine in novel ways for our clients. We’re going to be presenting…

With the rollout of Google’s new Helpful Content Update, it’s likely there will be some volatility in rankings and traffic over the coming weeks. With that in mind, we thought it would beneficial to kick off our SEO newsletter with a few hacks we’ve picked up to quickly diagnose a traffic drop. We’ll cover 7 different ways you can figure out why your traffic dropped and show you how to monitor and mitigate traffic drops in the future. Most of the…

Over the last couple years, LSG has had the opportunity to work on a few domain migrations that have helped us gain some insights worth sharing. Namely, it’s allowed us to answer the following questions: What should you check before you start a migration? How do implement a successful domain migration? How long does it take to recover from a domain migration? If you’re prepping for a domain migration or you recently did one, this is for you. We’ll cover some case studies of…

There’s a ton of fancy and expensive keyword research tools on offer these days but the truth is you can do some basic research with just three free tools: Google Suggest, Google AdWords Keyword Planner, and Google Trends. Even if you have and use paid keyword research tools you can use these as a starting point when doing topic research, finding how Google clusters keywords or associates relevant queries which can be helpful in getting a fresh perspective on your…

Event Date: Oct 13th at 10 AM PT / 1 ET ATTENTION FELLOW AGENCIES! Join us live on October 13th to learn how to not get hacked and lose your 🍑! Practices in information security (InfoSec) are crucial for protecting sensitive customer data and guaranteeing regulatory and agency compliance. But as dangers grow and hackers become more skilled, agencies must sharpen their awareness and defenses. This is why Local SEO Guide and Reciprocity, Inc are collaborating to show you how to…

There have been a lot of tweets and chatter about Apple launching a search engine and SEO Twitter is all abuzz about whether or not Apple will create a new search engine and what it will look like or when it will launch. The thing is, it’s already out there and many of us use it every day. Spotlight Search has been available on both iOS and MacOS since 2005 (source). If you have a Mac, just click on the…

LSG has a newsletter?!  Hell yeah, we do.  LSG just launched a LinkedIn newsletter called Page 1: SEO Research & Tips.  This newsletter will be a gold mine for SEOs, stakeholders, and anyone looking for fresh SEO research and organic insights.  We’ll be posting monthly to give you the rundown on the latest research LSG has been conducting to unravel google’s dirty secrets, our hot takes on trending topics in search, and helpful SEO tips. You can catch our 1st…