In our most recent SEO office hours session we discussed the question uttered (often in panic) by stakeholders and SEOs alike: Why Is My F@#k%*g SEO Tanking?! We’ll recap the topics LSG’s Andrew Shotland, CEO, and Karl Kleinschmidt, VP of SEO Strategy, covered like: How SEOs currently analyze a traffic drop without big data What automated tagging can do to simplify figuring out traffic drops Automated tagging: a step-by-step guide A case study of how automated tagging helped our client …
Are you looking for the best local SEO companies? This should help you suss out everything you need to know about separating a good SEO Agency from a bad one. Additionally, we’ll review the major things to consider when you are picking a local SEO company and some questions you’ll want to ask them before hiring an SEO expert for your business. Table of Contents Checklist of things to consider when you are picking Local SEO Companies Questions you should…
Join Andrew Shotland, LSG’s CEO, and Karl Kleinschmidt, LSG’s VP of SEO Strategy for a live SEO office hours session on Thursday, August 18th at 11 AM PT, 2 PM ET. This time they’ll be tackling another important SEO question: “Why Is My F@#k%*g SEO Tanking?!” If you’re a stakeholder or SEO who has frantically asked this question in a moment of panic (or just want to avoid such a situation) you won’t want to miss it. During this SEO…
Universal Google Analytics is dead. Live long Google Analytics 4. Well, not quite dead yet, but it’s definitely terminal. The phase-out date is set for July 1, 2023, and this has a lot of people wondering, “Should I care? What does the Google Analytics 4 change mean for me?” Well, dear reader, we are here to answer those questions and more as we walk through the biggest changes and what to expect when Universal Analytics kicks the bucket. Table of…
TL;DR – This is a high-level overview of how to create an SEO Strategy. The emphasis you should have on different aspects of SEO will vary based on the business goals, industry, and budget. However, we’ll cover some critical questions you should ask, must-haves, and other important aspects of having a successful outcome with your SEO program. Without knowing individual business goals it’s impossible to be precise but this should help orient you and give you a broad sense of…
If you are looking to know what amount of your digital marketing budget should be spent on SEO and how to spend your SEO investment, this is for you. We’ll cover the steps for building an SEO budget, the different SEO services you may need, and a range of how much SEO services can cost. Table of Contents Why is SEO important? The Average Cost of SEO Cost of Technical SEO Audit Cost of SEO Strategy & Keyword Research Cost…
TL;DR – Should you have an in-house content team or outsource? Outsourcing content writing to an SEO agency has a host of benefits. Here, we’ll review why it can be more effective to hire an SEO agency for content writing services. There are a lot of decisions to make when running a business, and one of the biggest is whether to outsource certain tasks or keep them in-house. When it comes to SEO content writing, there are some clear benefits…
TLDR; SEO Strategy and the ability to capture more organic traffic are becoming increasingly important for e-commerce businesses’ digital marketing strategy as more customers search and shop online over retail. This makes SEO proportionately more relevant for e-commerce so it’s important to know which aspects of SEO are most impactful. This article covers seven e-commerce unicorns (startups with a value of over 1 billion) as a survey of innovative ecommerce SEO best practices and some things to not do. Major…
TL;DR – Local SEO Guide recently conducted research on three local business Directory websites. Our goal was to find new ways that directory websites could increase rankings and visibility with the traffic generated from user searches for listings in the respective directories. We found that directories that matched their title to the listings’ GBP had a 47%-65% improvement in their ranking position. If you are a directory website that’s looking to expand your reach in search, then we’ve got some…
Fri, May 20, 2022, 10:00 AM – 10:30 AM PT Local SEO Guide’s CEO, Andrew Shotland, and VP of SEO Strategy, Karl Kleinschmidt, are holding a live event on LinkedIn this Friday to discuss some exciting new LSG research findings that provide opportunities for optimizing how effectively directory listings rank. This live event & research has SEO strategy implications for: Directory sites SEO stakeholders Multi-location businesses Viewers can expect to come out of the SEO Office Hours session with a…
