Author: WillMorriss

LocalU Recap: How Much Am I Going To Get & How Fast? The Thankless Art of SEO Forecasting

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By Andrew Shotland | CEO/SEO Consultant, Local SEO Guide  View the Slides here   Forecasting model shown in this presentation: https://github.com/LocalSEOGuide/lsg-forecasting Presentation Overview  In this Local U presentation, Local SEO Guide’s CEO, Andrew Shotland, explains the big questions around SEO forecasting. Namely, what SEO revenue forecasting is, what are the typical methods that are implemented by SEOs to predict ROI, and some of the reasons these can be problematic.  Additionally, he describes the challenges associated with forecasting methods and outlines…

Live Panel Webinar: The Questionable Art of SEO Forecasting

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Do you want to know what SEO initiatives are worth pursuing? Forecasting the ROI of SEO isn’t always easy but there are good (and bad) paths to knowing if what you are planning to do will deliver the results you are looking for. Local SEO Guide will have an open discussion with industry experts to dive deeper into the current trends and improved methods so you can know if a forecast is divination or data science. About the Forecasting Webinar…

LSG Virtual Event – Store Locator SEO Teardown: Core Web Vitals Edition w/ Rachel Anderson

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What’s happening? If you’re a multi-location brand, odds are you are licensing a store locator system for your website from a third-party vendor. We at LSG figured if you are going to use someone’s software on your site, you should be aware of how its performance could affect your SEO. With that in mind, LSG is hosting our first ever virtual event on Core Web Vitals! LSG’s Director of Web Intelligence, Rachel Anderson, has performed an exhaustive analysis comparing different…