Webinar: Demystifying Google's Black Friday Search Algorithm

Date: Thursday, November 17, 2022 | 10AM PT

We’ve been up to our usual shenanigans trying to discover new search insights but this time we’ve been using some new big data methods and partnerships to get a unique perspective worth sharing. For several months, we’ve been partnering with both Sisu Data and Traject to see if we could reverse engineer Google’s algorithm and use their ML/AI decision intelligence engine in novel ways for our clients.

We’re going to be presenting our latest exploration live with findings on which keywords you should or shouldn’t be using to rank for Black Friday queries. This should be valuable for anyone looking for fresh ways to gain an advantage in SERPs this holiday season.

About the Presentation

‘Tis the season for holiday shopping—what are you doing to get the prime spot in Google search? As consumers rely more on search, retailers spend more time and money trying to make their Black Friday and Cyber Monday deals rank at the top of Google’s wish list. Join Sisu experts in this special session with SEO experts Andrew Shotland and Karl Kleinschmidt from the Local SEO Guide (LSG) to learn:

How relevant changes to Google algorithms impact search ranking for Black Friday keywords
How we analyzed Google rankings data with the Sisu Decision Intelligence Engine to find actionable insights for our clients
How to optimize your pages to improve rankings for holiday deals search queries
How you shouldn’t be trying to optimize your pages to rank for holiday deals search queries

Don’t miss this live session! Bring your questions and discover how to use decision intelligence to optimize your marketing campaigns.

Sign me up