Category: SEO Strategy

  TLDR: It’s important to consider how local or national your SEO strategy should be to maximize your SEO investment. This ensures you are properly aligning your content, site structure, and keyword strategy effectively. Before you create content for a keyword check if there are local or city-specific results and check the keyword’s ranking in multiple cities  If there aren’t city-specific results then focus your attention on making pages focused on national search intent vs local search intent If the…

TL;DR – This is a high-level overview of how to create an SEO Strategy. The emphasis you should have on different aspects of SEO will vary based on the business goals, industry, and budget. However, we’ll cover some critical questions you should ask, must-haves, and other important aspects of having a successful outcome with your SEO program. Without knowing individual business goals it’s impossible to be precise but this should help orient you and give you a broad sense of…