From a patent application Google filed in September 2010 entitled SCORING LOCAL SEARCH RESULTS BASED ON LOCATION PROMINENCE [0047] When the document falls within the broad area (block 460–YES), then a location prominence score associated with the document may be determined (block 470). The location prominence score may be based on a set of factors […]
From Google’s Mobile Insights Blog: Mobile devices make all five stages of the travel process more accessible and more robust for consumers. It also opens opportunities for marketers. Dreaming: Westin Hotels & Resorts created a display campaign on The Weather Channel’s app. It invited users to “Tap here to warm up,” planting the seed for […]
Greg Linden uncovers a potential new Google Maps ranking signal: direction requests: …certain very large search engines have massive logs of people asking for directions from A to B, hundreds of millions of people and billions of A to B queries. And, it appears this data may be as or more useful than user reviews […]
Arianna Huffington announced Patch.com’s “Local Voices” program today: Starting today, we are welcoming new bloggers to Fridley Patch (and other Patch sites around the country) through our new Local Voices blog feature. Local Voices will complement Patch’s original reporting, allowing you, as a member of the community, to speak up and speak out to your […]
It looks like Milanoo, a Sequoia-backed start-up, just got outed for using paid links to scam Google’s rankings. I have done a fair amount of SEO work for venture-backed start-ups and this event has convinced me more than ever that smart VCs should be conducting SEO due diligence on potential portfolio companies both pre- and […]
Whenever I work with a client that has a relatively undifferentiated service (I am talking to you Yellow Pages sites of the world), inevitably the discussion moves to linkbuilding. I like to say that doing on-page/technical SEO is like building a high performance sports car and that links, and increasingly social media signals, are like […]
Hard to beat free wifi
Contrary to popular belief, Pandas don’t just eat bamboo, they also eat local search sites. My post on Yellow Pages SEO in the Post-Panda World is now live on SEL.
Listening to Neil Salvage, EVP of CityGrid Media, speaking at the Local Search Association Conference on selling marketing services to SMBs. The advantages of the closed loop model (OpenTable, Groupon, etc.) – The advertiser knows it’s working. QED.
Did I say I was speaking at the Yellow Pages Association Conference this week? I meant the Local Search Association.