From Google’s Mobile Insights Blog:
Mobile devices make all five stages of the travel process more accessible and more robust for consumers. It also opens opportunities for marketers.
Dreaming: Westin Hotels & Resorts created a display campaign on The Weather Channel’s app. It invited users to “Tap here to warm up,” planting the seed for the dreaming user to begin planning their travel with Westin to warmer climes.
Research: At Google we’re seeing 19% of all hotel queries conducted on mobile devices.
Booking: Giving users an easy way to book on the spot is crucial. Scott Durchslag, President of Expedia.com revealed “70% of people searching on a phone are looking for a single room, for a single person for a single night that same day.”
Experiencing: Features such as reviews, translation, “scan and go” check-ins for flights, and location maps make the travel experience easier.
Sharing: A study we conducted with Ipsos/OTX indicates that 49% of travelers report making travel plans based on the experiences and reviews of others.
Glad to see so many people are last-minute decision-makers too.
If you want to keep track of the various Google blogs that reference Local, check out the feed list on the lower right side of this page.
2 Response Comments
Local search is becoming more and more important as mobile search use increases. The majority of mobile searches are for things that are local. It’s important for website owners to understand this growing market.
This is a trend which is definitely growing – particularly with the increased use of Smartphones. It makes it that much more important to have a mobile formatted version of your website, so that searchers can easily view, navigate and respond to your call to action.