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Yellow Pages Searches on Mobile Phones: Briggs Ferguson of Idearc

September 17th, 2008
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I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches.

Good quote:

“None of the companies in this room have a dominant share of any category in any market so by definition we all have to share traffic.”


Tags: BIA/Kelsey · Mobile Search · Superpages · Yellow Pages

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