Yelp Has 3.5 Million Reviews: Sonia McFarland

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by andrewsho

Some notes from Peter Krasilovsky’s interview with Sonia McFarland, head of business development of Yelp.  Not much new here but a couple of interesting data points.

  • Yelp’s demo is older than you think

  • In order to be an advertiser on the site you need to “qualify” by having a minimum number of reviews and minimum star rating

  • While Yelp distributes its content to other local search sites, they don’t get a lot of traffic from these deals.  Most of their traffic comes from search and direct navigation.

  • Yelp has 3.5 million reviews

  • They focus on the top 21 cities in the US


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