Yelp Has 3.5 Million Reviews: Sonia McFarland

Some notes from Peter Krasilovsky’s interview with Sonia McFarland, head of business development of Yelp.  Not much new here but a couple of interesting data points.

• Yelp’s demo is older than you think

• In order to be an advertiser on the site you need to “qualify” by having a minimum number of reviews and minimum star rating

• While Yelp distributes its content to other local search sites, they don’t get a lot of traffic from these deals.  Most of their traffic comes from search and direct navigation.

• Yelp has 3.5 million reviews

• They focus on the top 21 cities in the US