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Entries Tagged as 'Local Data'

How Much Does Screwed-Up Business Listings Data Cost Us? $10B

March 4th, 2013 · 1 Comment

Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data.  The answer: $10 Billion, maybe more.  Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors [...]

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Tags: Local Data · Yext.com

Local Listings Are The Most Trusted – #SMX West

February 28th, 2012 · 3 Comments

I am sitting in the SMX West exhibit hall where Gregg Stewart of 15miles is presenting some of the findings of the latest Local Search Usage study conducted in conjunction with Localeze. The survey study consists of a targeted sample of over 4,000 users of local business Internet searchers, broken into 3 search categories – [...]

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Tags: Daily Deals · Local Data · Local Search

The YP.com Free API is Here!

January 9th, 2012 · 4 Comments

Greg reports on AT&T Interactive finally listening to me AT&T Interactive has opened up all the content on YP.com to third party developers. That means app developers will have access to YP.com’s 17 million local listings, maps, reviews/ratings and deals for free: Great list from Greg on free local data set providers. From Perry Evans [...]

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Tags: Local Data · Yellowpages.com

SEMRush Review…At Last & Free SEMRush Coupons Promo Code

October 24th, 2011 · 4 Comments

The paucity of posts over the past few months is directly proportional to how screwed up Google Places can be and the commensurate demand for help with said wackiness.  As a result I have been incredibly poor about putting up to posts that I have been planning.  They always seem to be 99% done and [...]

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Tags: Local Data

Rich Snippets Get Standardized At Schema.org

June 2nd, 2011 · 11 Comments

Google, Bing & Yahoo have just announced support of a standardized set of microformats at Schema.org. Here’s the full list of supported schema types. This means that you format your templates once and “rich snippets” of your data can show up on all of the major search engines. If you haven’t already added microformats to [...]

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Tags: Local Data