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Entries Tagged as 'Local Data'

How To Use Google’s Local Business Data Highlighter…So Far

May 21st, 2013 · 18 Comments

Google Local Business Data Highlighter

Google’s new Data Highlighter for Local Businesses is definitely worth checking out for anyone trying to goose their local rankings.  I have found it to be a bit buggy and it’s a new tool, so proceed with caution.  Here are some basics on how to use it along with some tricks I have figured out [...]

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Tags: Google · Local Data

10 Billion Ways To Get A Link

March 7th, 2013 · 10 Comments

The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was [...]

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Tags: Linkbuilding · Local Data · Local Search · Yext.com

How Much Does Screwed-Up Business Listings Data Cost Us? $10B

March 4th, 2013 · 1 Comment

Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data.  The answer: $10 Billion, maybe more.  Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors [...]

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Tags: Local Data · Yext.com

Local Listings Are The Most Trusted – #SMX West

February 28th, 2012 · 3 Comments

I am sitting in the SMX West exhibit hall where Gregg Stewart of 15miles is presenting some of the findings of the latest Local Search Usage study conducted in conjunction with Localeze. The survey study consists of a targeted sample of over 4,000 users of local business Internet searchers, broken into 3 search categories – [...]

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Tags: Daily Deals · Local Data · Local Search

The YP.com Free API is Here!

January 9th, 2012 · 4 Comments

Greg reports on AT&T Interactive finally listening to me AT&T Interactive has opened up all the content on YP.com to third party developers. That means app developers will have access to YP.com’s 17 million local listings, maps, reviews/ratings and deals for free: Great list from Greg on free local data set providers. From Perry Evans [...]

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Tags: Local Data · Yellowpages.com