Yesterday I talked about my initial thoughts on Google’s new Local Business Data Highlighter. Tyler Bell of Factual was quick to point out an important point:
If you want to have the best chance of ranking for local queries in Google, you should definitely use the tools they give you – provided they don’t break something (jury’s still out on that). But Tyler’s point is spot-on. This tool has two purposes:
- Make it easier for Google to figure out what your website is about
- Make it harder for anyone else to
So while using a tool like the Data Highlighter is a quick, easy way to give Google what it wants, that doesn’t mean you shouldn’t add schema or hcard markup to your site. That markup makes it easier for other services such as Factual, Bing, etc. to figure out what your website is about. When it comes to meta data, you should give away the milk for free, cause you never know where the next cow buyer is going to come from.