What follows are my perceptions and/or misperceptions of the panel on local search ad targeting at the Kelsey ILM Conference: Panelists: Court Cunningham, CEO, Yodle Brad Geddes, LocalLaunch Simon Heseltine, Serengeti Communications Jon Kelly, SureHits Dorab Patel, Matchcraft

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Here’s what I am getting from the ILM presentation by Chamath Palihapitiya, VP of Product Marketing & Operations, Facebook: Facebook = big: 55 million active users 250,000 new users per day One year from now 200 million people Greater than entire sum of paid and unpaid usage of newspapers in 2006

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Here it is straight from the man who spends all day long talking to Yellow Pages companies: 2008 will be the year of multi-channel expansion driven by yellow page companies.  These co’s will start moving their advertisers across multiple media platforms – Ad sponsored DA, Mobile, IYP, Search, etc. Call-tracking will unify platforms. Yellow Pages […]

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Ian McAnerin of McAnerin Networks offers these tips to finding good links: Search Google: If it’s in Google chances are it’s a page worth getting a link from.  I don’t totally agree with this but it’s liveblogging so wtf. Search For Sites That Allow You To Submit Links: Search Google with terms related to your […]

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Matt Stoddardt of Linkworth offers these tips on how to get local links: Get the obvious local links – BBB – Chambers of Commerce – Search city+state+associations to find relevant local organizations. There are hundreds of listings for realtor groups, legal groups, medical groups, etc. Chances are there is something that is relevant for your […]

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Just a note to my readers that I have touched down in LA and will (maybe) live blog some of the local search sessions – definitely not the one I am in at 11 though.

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I’ll be commiserating with some serious local search junkies at the Kelsey Group’s Interactive Local Media 2007 conference next week in Los Angeles.  If you’d like to connect there and talk about the wild world of local search marketing please shoot me an email at localseo at localseoguide.com.

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Face The Face

My brother, David, ran into Roger Daltrey while walking to work the other day and found him to be a very nice guy. That’s not always the case when the Punk meets the Godfather.

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