While everyone at the ILM conference is acknowledging that the economy generally blows, I am having a surprising number of conversations with local-oriented companies that are saying business is good. Case in point, Ben Saren, CEO of CitySquares.com, a Northeast-based IYP with reviews, just told me that he has seen a dramatic increase in inbound […]
Entries Tagged as 'ILM'
November 20th, 2008 · Comments Off on Ben Saren of CitySquares.com: Business Is Good!
November 20th, 2008 · 2 Comments
The big difference between Angie and everyone else is…they charge consumers to see the ratings & reviews. The cost of taking the time to read everything and meet a number of contractors is much greater than paying Angies List $6/mnth to get a single trusted recommendation. Businesses don’t pay to be listed but they pay […]
November 20th, 2008 · Comments Off on Manoj Verma of Virtual Paper: Kelsey ILM ’08
Virutal Paper is a SEO play that repurposes print materials and publish it to help with SEO. I guess it’s also helpful for users, but that’s besides the point right? For example they can take a menu and scan it and publish it to your website or for directories to its profile pages, so now […]
November 20th, 2008 · Comments Off on Meredith Papp of Google TV: Stay Tuned For “The Herbal Viagra Show With Kathy Lee!”
Got to the “Leveraging Traditional Media Online” panel a bit late. Meredith is talking about the trend toward accountability in advertising and explaning Google Adwords for TV, which has been flying under the radar a bit. GoogleTV has a partnership with DISHTV where they analyze how many viewers were watching your ad when it ran […]
November 19th, 2008 · Comments Off on “The Period of Uncertainty Is the Fertile Ground For The Next Set of Winners”
Listening to Matt Booth at the Kelsey ILM 08 conference. I’ll have more detail later but basically he’s talking about how you can take advantage of this strange market to grab market share.