LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Google'

Should you trust Google’s Search Analytics Report?

August 26th, 2015 · 13 Comments

Google Search Console is full of untrustworthy data

When Google rebranded Webmaster Tools as Search Console┬áSEOs were going wild over the new Search Analytics report. However, as the resident skeptic I’m not so quick to worship at the feet of Google’s data.   Rankings Up, Impressions Down It seems pretty intuitive to say as your rankings increase, so too should your site’s impressions [...]

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Tags: Google

Site Speed and SEO: It Matters

August 21st, 2015 · 9 Comments

Crawl Stats SEO

From the #Duh! department: In case you are still arguing with your developers about how much time they should be spending fixing site performance issues, I thought I’d pass on the following screenshots: Click to enlarge

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Tags: Google

Thumbtack’s Teachable SEO Moment

June 9th, 2015 · 6 Comments

Thumbtack meme

It’s kind of big news in the Local SEO biz that Thumbtack.com* has received a manual action penalty from Google for unnatural linkbuilding. If you study Thumbtack’s backlink profile or read some of the articles on the subject, you can see that perhaps parts of their backlink strategy may have gotten them into trouble, which [...]

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Tags: Google · Local Search

Local Directories UnDoorwayed…

June 1st, 2015 · 2 Comments

Undoorwayed

When SEO Roundtable reported that Google had fixed a problem with the Local algorithm, I checked some of the local directories that I had earlier reported had been doorwayed and lo and behold: So Google taketh away and Google giveth back…for now…

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Tags: Google

Welcome to Google Webmasters Search Console Tools Central!

May 29th, 2015 · Comments Off

UpWork

It’s really important to update your <title> tags when re-launching or re-branding a site It helps create a better search experience, and decreases confusion related to your branding. For example, oDesk recently rebranded and relaunched their site as UpWork: Their <title> tags are properly updated and there is no disconnect when you do a branded [...]

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Tags: Google