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Entries Tagged as 'Google'

Google’s About To Close Your Local Doorway Pages

March 16th, 2015 · 13 Comments

Please Do Not Slam The Door

Today Google published “An update on doorway pages”. The post implies that Google will soon be updating its algorithm to weed out offending doorway pages from the SERPs: Sites with large and well-established doorway campaigns might see a broad impact from this change. While sites with spammy set ups such as multiple exact match domains [...]

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Tags: Google

Local Directories May Survive Google’s New Local Knowledge Pack

November 18th, 2014 · 3 Comments

Total Google Traffic New K-Pack

Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results [...]

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Tags: Google · Google+ Local · Local Data · Local Search · Yellow Pages

Slow Google+ Upgrades + Pigeon = Bad Big Local Brand Rankings

November 5th, 2014 · 6 Comments

Last week I posted some theories on why Google’s Pigeon update may have hurt the local rankings for some big local brands. While we have seen a lot of positive rankings improvements for our local clients, we have also heard of some large multi-location brands that got hit with 5-10% traffic losses. My take was [...]

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Tags: Google · Google My Business · Google Pigeon Poop

When Is a 5 Star Review Not A 5 Star Review?

October 23rd, 2014 · 6 Comments

Google Math Fail

The answer is when Google My Business is aggregating and averaging out your reviews. In Google My Business math these nine different 5 star reviews average out to a measly 4.9. For a company that has ~2,000 Ph.Ds in it’s employee, has written one of the most sophisticated computer applications in human history and is [...]

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Tags: Google

Google Testing Carousel Expansion?

October 21st, 2014 · 1 Comment

Carousel Test for Moving Companies?

Google has been testing replacements¬†for their local carousel and local pack design for a while now. ¬†So I was a little surprised when I saw this screenshot. What’s so interesting about this is that a carousel for moving company results would represent an expansion of the carousel user interface, as opposed to all the tests [...]

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Tags: Google