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Entries Tagged as 'Google'

Local Directories May Survive Google’s New Local Knowledge Pack

November 18th, 2014 · 3 Comments

Total Google Traffic New K-Pack

Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results [...]

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Tags: Google · Google+ Local · Local Data · Local Search · Yellow Pages

Slow Google+ Upgrades + Pigeon = Bad Big Local Brand Rankings

November 5th, 2014 · 6 Comments

Last week I posted some theories on why Google’s Pigeon update may have hurt the local rankings for some big local brands. While we have seen a lot of positive rankings improvements for our local clients, we have also heard of some large multi-location brands that got hit with 5-10% traffic losses. My take was [...]

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Tags: Google · Google My Business · Google Pigeon Poop

When Is a 5 Star Review Not A 5 Star Review?

October 23rd, 2014 · 6 Comments

Google Math Fail

The answer is when Google My Business is aggregating and averaging out your reviews. In Google My Business math these nine different 5 star reviews average out to a measly 4.9. For a company that has ~2,000 Ph.Ds in it’s employee, has written one of the most sophisticated computer applications in human history and is [...]

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Tags: Google

Google Testing Carousel Expansion?

October 21st, 2014 · No Comments

Carousel Test for Moving Companies?

Google has been testing replacements¬†for their local carousel and local pack design for a while now. ¬†So I was a little surprised when I saw this screenshot. What’s so interesting about this is that a carousel for moving company results would represent an expansion of the carousel user interface, as opposed to all the tests [...]

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Tags: Google

New Google Mobile-Local Results?

October 18th, 2014 · No Comments

New Google Mobile-Local Result

Cori Shirk just shared a new Google mobile-local universal one box: This appears to be a test bucket as after several minutes of trying I am unable to trigger a similar looking result. For a quick comparison this is what the current mobile one boxes look like: The new design is much cleaner then the [...]

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Tags: Google · Mobile Search