LOC@L SEO GUIDE

And while I’m on the subject, Stever has a great post up on some tips for Encouraging Google +1 Votes for Local Business Websites. Key point for unsuspecting SMBs to take note of: “Forget the new schemes popping up to buy hundreds of plus 1 votes. Those will be meaningless to a local business as [...]

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SearchEngineLand just published Google Plus Connections Are The New Link, some thoughts of mine on how local search co’s and SMBs may try to leverage Google Search Plus Your World to improve local SEO. After rereading it, it seems clear that as more and more organic results are deemed to have “local intent”, the only [...]

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  I don’t recall seeing these little prompts in the search results before.

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  A few years ago on these august pages I did a post on Reputation Management Jujitsu as a way of obtaining links by saying nice things about companies with poor online reputations. The idea being that these companies are eager to link to blogs saying positive things about their brand. Now that Google Search [...]

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I couldn’t resist.

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It’s pretty clear that Google Search Plus Your World – Boy that sounds like something out of a sci-fi novel where some machine has taken over and is breeding humans for advertisers (never happen right?) – could radically alter the SERPs for queries that match up with content with strong social signals in your network [...]

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So far I am not a fan. When I am looking for info on Bronycon, I don’t need to see the Bronycon info that I shared, or that my friends have shared, as the default result. Would be much better as an option to filter the results. And who came up with that mouthful of [...]

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The NY Times reports on the epidemic of open businesses that are reported as “closed” in Google Places and name checks Linda Buquet and Mike Blumenthal, who successfully changed the Googleplex’s Place Page status to “closed” a few weeks ago (SEO Badass award goes to you Mike). Howard Lerman, CEO of Yext, sees an opportunity [...]

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With Google rolling out it’s “new and improved” expanded sitelinks for “brands”, the SEO game just got a bit trickier, particularly for local queries. Here’s what you get when searching for some pig feet + foie gras heaven at Au Pied De Cochon: Some observations: If you rely on queries for business names to generate [...]

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Looks like Google is now allowing users to remove keywords from Google Instant previews.  Should help them improve relevance and provide yet more fuzziness about what the average searcher is seeing in the list.  Another fine SEO challenge. Anyone else seeing this?

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