2017 Google TCs

Running Amok at the Google Plex In November I met up with Google Top Contributors from North and South America for Google’s TC Summit. Here’s ⅗ of my face with some really fantastic humans who like to help others with Google’s stuff. A little background: Google’s Top Contributor program is basically a group of hand-picked […]

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(Editor’s note: This post has received some criticism that I “gamed” the outcome by using the unusual case of a two businesses with the same address and phone number. While I agree that the majority of businesses won’t have this issue, there still is a huge swath of them that do. We deal with them every […]

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Bot Blocker Googlebot SEO

Many sites use bot blockers like Distil Networks to stop scrapers from stealing their data. The challenge for SEOs is that sometimes these bot blockers are not set correctly and can prevent good bots like Googlebot and BingBot from getting to the content, which can cause serious SEO issues. Distil is pretty adamant that their […]

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CTR Rankings SEO 2017-10-25 at 9.38.04 PM

In case you had any doubts that CTR has a direct impact on Google rankings, feast your eyes on this Search Analytics data:  

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Outdoorsy Christians

Now that Apple has switched from Bing to Google for SIRI’s web search results, I have been trying to wrap my head around the implications for our clients. In keeping with Apple’s secretive ways, it’s not exactly clear there are any. Here’s a voice query result for “outdoor seat cushions”:   The results are typically […]

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Pet Store Local Pack

The 2017 Local Search Ranking Factors, a survey of Local SEO professionals on what they think it takes to rank in local search, was just released at MozCon Local/Local U. Andrew and I both love participating in the survey, as it’s a chance to see what the Local SEO hive mind is thinking. I highly […]

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GA Keywords

I have wasted a good portion of my life clicking past this useless page. Yeah, I know, use Shortcuts, but still. It has been years since this report was useful. Why is it still around? And why is it so prominent in the UI? Instead of spending time making the side nav bounce around so you […]

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Sad Unicorn

Let me start out by saying I don’t really know Larry Kim. I have had a few conversations with him on Twitter. He seems like a smart, hard-working entrepreneur. I have never used his company, Wordstream, so I can’t really speak to anything about Larry or his service other than what I occasionally read on […]

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It’s been a while since I did the old “Local SEO Predictions” thing, but 2016 is indeed a year of oddities. For some lengthier thoughts check out my latest column on SEL: Can SEOs Make Local Search Great Again in 2017? Or just check out this tweet by Max which pretty much says all that […]

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Google Chicken

Jen Slegg’s post on Google’s Updated Site Move Recommendations for Webmasters is timely in that we are working on multiple large domain migrations at moment – tis the season I guess. As I have often said, redesigning a website and migrating the domain at the same time is the SEO equivalent of diamond cutting. There are […]

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mueller-tweet

My SEL post, When Going HTTPS Don’t Forget About Local Citations, spurred a minor tempest in a tweetstorm, when a reader asked Googler’s John Mueller and Gary Ilyes for their thoughts. As you can see below John emphasized that “you don’t lose PR with 301s”: John was likely referencing this section of my post:

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Best Buy Pleasanton

Update: As usual Professor Maps found this one a while ago…#doh! Looks like we’ve got another candidate for Mike’s Summary of Recent Local Pack Tests: a set of three local “swipe-shows” of businesses in categories related to a searched brand appearing at the bottom of the SERP (Dan is calling them the “3-Headed Snake of […]

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Is your store locator a crazed bastard stepchild? Some more evidence that Possum|Platypus|Patagonia|Loren Baker was the “near me” update. We just discovered that the store locator page on one of our clients’ sites was deindexed by Google about two weeks ago. There was nothing “technical” that would have caused Google to do this (i.e. no noindex […]

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hot legs near me

Local SEO strategies targeting “near me” queries in the Local Organic section of the SERPs (the non-Local-Pack/Map results) have been kind of a thing for a few years what with Google making it a default suggestion for most queries it considers even remotely “Local”: While SEOs have been studying the effect of the latest update on […]

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SEO Kiddie Table

A year or so ago, the guy in charge of local search for a fairly big brand wanted to see if we were interested in a project to research if the vendor running their Adwords campaign was “stealing” their local organic traffic by spending millions each month running PPC ads on all of their branded local queries (e.g. “[BRAND] [CITY]”, […]

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Rosie The Linkbuilder

A couple of weeks ago, I was having a great day and tried to pass on the positive vibes with Lucky To Be In Local SEO! Today I am sure many of our U.S.-based readers have their heads way out the door in anticipation of the three-day Labor Day weekend so I thought I’d try […]

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Sleep At Night SEO

If you have been doing SEO for the past few years, particularly for start-ups, chances are you have had to figure out how deal with SEO for Progressive Web Apps. Progressive Web Apps can be great for users but they are not always the most reliable for SEO. Google has not exactly been consistent in its […]

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gsc sitemaps report

We often get asked why Google is not indexing the URLs in a client site’s XML sitemaps. There are plenty of reasons why Google may be ignoring these sitemaps. For example: Sitemap URLs don’t work URLs in the sitemaps redirect/don’t work/timeout, etc URLs in the sitemaps are not linked in the UI or are generally […]

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Ask The SEOs SMX Advanced

SearchEngineLand just posted my transcript of the Ask The SEOs session from last week’s SMX Advanced 2016. I started reading it to make sure I had accurately represented the conversation and it occurred to me there were some real gems in there that might benefit from being summarized here. I also loved the shot I […]

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Gboard App for IOS

I just downloaded GBoard, the new Google iOS app that replaces the standard iOS keyboard with a keyboard that allows you to search Google from the board itself – and the results show up as cards at the bottom of the browser. Check it out: Gboard appears when you start to search in an iOS […]

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