Content Strategy Archives | Local SEO Guide

Should SEOs Regret Focusing on Featured Snippets?

Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people who have been skeptical about the value of this particular search feature in this new […]

How to Scale Content Production That Doesn’t Suck

Content Strategy , Featured

Soon after Local SEO Guide hired me last year, one of our multi-location retailer clients asked us to produce a few hundred buying guides for all sorts of products they sell. Bulk napkins, refrigerators, laundry detergent, you name it. My first big project! The timeline was about one month, on top of overlapping deadlines for […]