TL;DR – Should you have an in-house content team or outsource? Outsourcing content writing to an SEO agency has a host of benefits. Here, we’ll review why it can be more effective to hire an SEO agency for content writing services.
There are a lot of decisions to make when running a business, and one of the biggest is whether to outsource certain tasks or keep them in-house. When it comes to SEO content writing, there are some clear benefits to outsourcing this task to an agency rather than keeping it in-house.
Table of Contents
- What is Search Engine Optimization (SEO) content writing?
- Is SEO content writing necessary?
- Why hire an SEO consultancy for content writing?
- Ways to utilize an SEO content team
- Perks of working with an SEO consultancy for content
- Ready to get started?
What is Search Engine Optimization (SEO) content writing?
SEO content writing and content marketing is the process of creating content that is optimized for search engines. This means making high-quality content that uses the right structure and keywords throughout the piece in a way that is both natural and flows well. It also means making sure the piece is informative and you have engaging content so that people will want to read it.
SEO content writing can be used for a range of things in digital marketing:
- Blog writing
- SEO copywriting (e.g product descriptions, Product Pages, ect.)
- Resources & Content hubs
- Long-form Articles
- Location Pages
- Landing Pages
- Frequently Asked Questions (FAQs)
- How to’s & guides
- Social Media Content
- Website content
- White papers
- Other web content
What is the difference between SEO content writing and traditional content writing?
Traditional content writing is focused on the reader. The goal is to create something that is interesting and enjoyable to read. SEO content writing, on the other hand, is focused on both the reader and the search engine. The goal is to create something that is interesting and enjoyable to read while also being optimized for keywords and that gets good rankings in search engine page results (SERPs).
Unfortunately, businesses aren’t dealing with 2006 Google ranking algorithms. The days of simply getting blog content to rank on page 1 SERPs with keyword stuffing are over.
This means having in-house content writers with the skills to perform proper content creation and copywriting for SEO-friendly content or outsourcing SEO content writing services. Either way, it’s best to have expert writers that are familiar with SEO best practices.
Is SEO content writing necessary?
Short answer: Yes, if you want to rank. SEO content writing is necessary if you want your content to be seen by people who are searching for it. With so much competition online, it’s important to make sure your content is as visible as possible. SEO content writing can help you do that.
What are the benefits of SEO content writing?
There are many benefits of SEO content writing, including:
- It helps you rank higher in search engines
- It drives traffic to your website
- It helps you build authority and credibility
- It gives you a chance to showcase your expertise
- It helps you connect with your audience
All of these benefits can help you boost your business. If you’re not already using SEO content writing, now is the time to start.
Why hire an SEO consultancy for content writing?
If you don’t have the time or the skills to write SEO content yourself, you can outsource it to an SEO agency. There are a number of reasons this can be a better fit for your business than having an in-house content team. Here are five reasons to consider:
1. SEO agencies have the experience and expertise to get the job done right.
SEO is always changing, and it can be difficult to keep up with the latest trends and SEO best practices. But an SEO agency will always be up-to-date on the latest changes and can ensure that your original content is optimized accordingly.
When you outsource SEO content services to an agency, you don’t have to worry about hiring and training in-house writers. SEO agencies have editors for proofreading to take care of revisions. They align the piece of content with your brand voice. This helps make sure your content needs are always original, high-quality, and a one-stop shop. You have one point of contact for all your content creation needs. No mus, no fuss.
2. SEO agencies can save you time and money.
An SEO content writing company will have the tools and resources to get the job done quickly. They have access to a variety of tools, including keyword research tools and analytics software. This allows them to work quickly and efficiently to create high-quality content with faster turnaround times.
If you outsource it to an SEO agency, use the time you save to focus on other areas of your business. Plus, think of the associated costs (both time and money) of having an in-house team of content writers and content marketing staff. These costs include thing expenses for things like:
- Keyword research tools
- Search Competition research tools
- Technical SEO tools to track performance
- Content marketing strategists
- SEO Content writers
- Hiring & training costs
- Editors or management for the professional writers
This adds up quickly in monthly subscription costs and salaries. Not to mention it costs lots of time. You have to worry about hiring, training, and managing a whole team of people for this process.
Why not just skip all of these costs and get a team of SEO experts with years of experience that will develop a strategy with or for you, execute it, track it, and don’t require your supervision? You can focus your attention where it’s needed most.
3. SEO agencies can help you rank higher in search engines.
SEO agencies can help you rank higher in search engines by creating content that is optimized for high-value keywords. This will help you get more quality website visitors to your website and generate more impressions, clicks, leads, and ultimately more business revenue.
SEO agencies can help you drive traffic to your website by creating content that is interesting and enjoyable to read. SEOs can also make high-quality content that gets you more backlinks and improves your site authority. This will improve your business by making you more trusted and respected.
Website authority is also a ranking factor used by Google for a new webpage. So, this effect boosts your business visibility moving forward and generates more exposure with potential customers.
4. SEO companies can help you connect with your audience.
SEO content is all about connecting with your audience. An SEO agency can help you create content that resonates with your audience and helps you build a relationship with them.
All of these factors make hiring an SEO agency for content writing services a smart move for your business. If you want to improve your SEO and get more traffic to your website, consider outsourcing your content writing to an agency.
5. SEO agencies can create new SEO strategies & track results
By hiring SEO content writers you know that they have the tools and knowledge to consider creation from your specific content marketing strategy and can deliver the types of content that will reach your target audience. An SEO agency can also track your search engine rankings and target keywords to make sure their SEO writing services are producing results.
Common Metrics for SEO Content Writing Services
Here are common metrics to measure:
- Click-through rate.
- Conversion rate.
- Organic traffic.
- SERP position.
- Dwell time.
- Page and Domain Authority.
- Organic keyword opportunity/difficulty.
- Page views per Session.
SEO copywriters at an agency will have the data they need to succeed so that each new page that’s created is tied back to a core business goal.
Ways to utilize an SEO content team?
If you want to improve your SEO, there are a number of ways you can utilize an SEO content team. Here are a few ideas:
SEO blog posts
One way to utilize an SEO content team is to have them write SEO blog posts for your website. This can help you drive traffic to your website and improve your SEO.
Another way to use an SEO content team is to have them write SEO articles for your website. This can help you build authority and credibility, and it can also help you rank higher in search engines.
If you sell products on your website, you can use an SEO content team to write product descriptions that are optimized for SEO. This can help you rank higher in search engines and drive traffic to your website.
You can also use an SEO content team to write landing pages for your website. This can help you improve your conversion rate and boost your business.
An SEO content team can also help you write meta descriptions for your website. Meta descriptions are the short descriptions that appear under your website’s title in search engine results pages.
If you have a brick-and-mortar business, you can use an SEO content team to write location pages for your website. This can help you rank higher in search engines for your city or town.
There are a number of benefits to outsourcing SEO content writing to an SEO agency. SEO agencies have the experience and expertise to help you improve your SEO and get more traffic to your website. If you want to improve your business, consider hiring an SEO agency for content writing services.
Perks of working with an SEO consultancy for content
Outsourcing SEO to a marketing agency has several advantages over keeping SEO in-house or working with freelancers.
1. SEO agencies have a team of experts.
When you work with an SEO agency, you get a team of experts who are well-versed in SEO. This can save you time and money, as you won’t have to train your employees on SEO or hire a freelancer who may not be as knowledgeable.
2. SEO agencies are up-to-date on the latest trends.
SEO is always changing, and it can be difficult to keep up with the latest trends. When you work with an SEO agency, you can be confident that they are up-to-date on the latest trends and can help you stay ahead of the curve.
3. SEO agencies have experience with a variety of businesses.
SEO agencies have experience working with a variety of businesses, so they know what works and what doesn’t. This can be helpful if you’re not sure where to start with your SEO.
If you’re not familiar with SEO, it can take a lot of time to research and implement SEO tactics. When you work with an SEO agency, they can do the work for you, so you can focus on other aspects of your business.
Looking to scale your SEO content strategy? Let’s talk
Content remains king but in-house SEO content writing can be a hassle. Turing to an agency like, Local SEO Guide, means you get a streamlined strategy, creation and communication process. LSG can develop your SEO strategy and produce everything you need. This makes things easy to manage and coordinate because you have one entity that stays on top of everything for you. It also saves you the time and money associated with developing the tools and expertise needed to be successful and get an optimal ROI on your content investment.