How to Scale Content Production That Doesn’t Suck
Soon after Local SEO Guide hired me last year, one of our multi-location retailer clients asked us to produce a few hundred buying guides for all sorts of products they sell. Bulk napkins, refrigerators, laundry detergent, you name it. My first big project! The timeline was about one month, on top of overlapping deadlines for other client projects. As the new content guy, I had to figure out how to make this happen without drowning. But hot damn, that’s a…